Factorial analysis
| Constructs and ítems | M | SD | Loads | |
|---|---|---|---|---|
| Product quality | (α = 0.831; CR = 0.923; AVE = 0.858) | 5.25 | 1.22 | |
| Product quality in the last year | 5.330 | 1.250 | 0.959 | |
| Product quality in the past 3 years | 5.165 | 1.369 | 0.899 | |
| Market coverage | (α = 0.812; CR = 0.882; AVE = 0.714) | 4.36 | 1.26 | |
| Distribution channels coverage in last year | 4.506 | 1.546 | 0.817 | |
| Market coverage in last year | 4.495 | 1.478 | 0.809 | |
| Market coverage in past 3 years | 4.227 | 1.428 | 0.891 | |
| Relative price | (α = 0.909; CR = 0.960; AVE = 0.923) | 4.61 | 1.20 | |
| Relative price of competition in the last year | 4.656 | 1.231 | 0.966 | |
| Relative price of competition in the past 3 years | 4.556 | 1.257 | 0.961 | |
| Brand value | (α = 0.886; CR = 0.948; AVE = 0.902) | 5.18 | 1.34 | |
| Brand value in the last year | 5.366 | 1.310 | 0.954 | |
| Brand value in the past 3 years | 5.011 | 1.509 | 0.948 | |
| Loyalty | (α = 0.881; CR = 0.946; AVE = 0.897) | 5.28 | 1.14 | |
| Client loyalty in the last year | 5.376 | 1.145 | 0.945 | |
| Client loyalty in the past 3 years | 5.167 | 1.258 | 0.952 | |
| Digital marketing | (α = 0.916; CR = 0.963; AVE = 0.928) | 4.11 | 1.51 | |
| Client loyalty in the last year | 4.300 | 1.528 | 0.966 | |
| Client loyalty in the past 3 years | 3.867 | 1.586 | 0.966 | |
| Financial results | (α = 0.900; CR = 0.922; AVE = 0.665) | 4.84 | 0.94 | |
| Profit variation | 4.670 | 1.128 | 0.753 | |
| Return on investment (ROI) | 4.876 | 1.195 | 0.847 | |
| Firm performance | 4.784 | 1.038 | 0.816 | |
| Return on assets (ROA) | 4.887 | 1.192 | 0.862 | |
| EBITDA | 4.897 | 1.214 | 0.816 | |
| General organizational performance (meeting the objectives) | 4.948 | 1.116 | 0.794 | |
| Formal control | (α = 0.892; CR = 0.913; AVE = 0.569) | 5.16 | 1.11 | |
| Marketing professionals are informed quarterly by their boss about the activities expected of them | 5.454 | 1.513 | 0.735 | |
| The activities required by marketing professionals are monitored by their boss | 5.417 | 1.441 | 0.715 | |
| Marketing professionals know if they meet expectations about the activities to be carried out | 5.515 | 1.168 | 0.759 | |
| When necessary the activities of marketing professionals are readjusted | 5.753 | 1.285 | 0.716 | |
| Marketing professionals receive recognition if they do their activities good | 5.278 | 1.477 | 0.832 | |
| The skills that marketing professionals use to carry out their tasks are evaluated quarterly | 4.711 | 1.553 | 0.705 | |
| Marketing professionals receive quarterly guidance on how to improve their skills | 4.433 | 1.723 | 0.740 | |
| Marketing professionals are motivated to learn about how to use tools that make their work more effective | 4.876 | 1.542 | 0.822 | |
| Informal control | (α = 0.919; CR = 0.961; AVE = 0.925) | 5.50 | 1.27 | |
| The work environment encourages marketing professionals to feel part of this SBU | 5.464 | 1.363 | 0.962 | |
| The work environment encourages marketing professionals to take pride in this SBU | 5.546 | 1.268 | 0.961 | |
| Constructs and ítems | SD | Loads | ||
|---|---|---|---|---|
| 5.25 | 1.22 | |||
| Product quality in the last year | 5.330 | 1.250 | 0.959 | |
| Product quality in the past 3 years | 5.165 | 1.369 | 0.899 | |
| 4.36 | 1.26 | |||
| Distribution channels coverage in last year | 4.506 | 1.546 | 0.817 | |
| Market coverage in last year | 4.495 | 1.478 | 0.809 | |
| Market coverage in past 3 years | 4.227 | 1.428 | 0.891 | |
| 4.61 | 1.20 | |||
| Relative price of competition in the last year | 4.656 | 1.231 | 0.966 | |
| Relative price of competition in the past 3 years | 4.556 | 1.257 | 0.961 | |
| 5.18 | 1.34 | |||
| Brand value in the last year | 5.366 | 1.310 | 0.954 | |
| Brand value in the past 3 years | 5.011 | 1.509 | 0.948 | |
| 5.28 | 1.14 | |||
| Client loyalty in the last year | 5.376 | 1.145 | 0.945 | |
| Client loyalty in the past 3 years | 5.167 | 1.258 | 0.952 | |
| 4.11 | 1.51 | |||
| Client loyalty in the last year | 4.300 | 1.528 | 0.966 | |
| Client loyalty in the past 3 years | 3.867 | 1.586 | 0.966 | |
| 4.84 | 0.94 | |||
| Profit variation | 4.670 | 1.128 | 0.753 | |
| Return on investment (ROI) | 4.876 | 1.195 | 0.847 | |
| Firm performance | 4.784 | 1.038 | 0.816 | |
| Return on assets (ROA) | 4.887 | 1.192 | 0.862 | |
| EBITDA | 4.897 | 1.214 | 0.816 | |
| General organizational performance (meeting the objectives) | 4.948 | 1.116 | 0.794 | |
| 5.16 | 1.11 | |||
| Marketing professionals are informed quarterly by their boss about the activities expected of them | 5.454 | 1.513 | 0.735 | |
| The activities required by marketing professionals are monitored by their boss | 5.417 | 1.441 | 0.715 | |
| Marketing professionals know if they meet expectations about the activities to be carried out | 5.515 | 1.168 | 0.759 | |
| When necessary the activities of marketing professionals are readjusted | 5.753 | 1.285 | 0.716 | |
| Marketing professionals receive recognition if they do their activities good | 5.278 | 1.477 | 0.832 | |
| The skills that marketing professionals use to carry out their tasks are evaluated quarterly | 4.711 | 1.553 | 0.705 | |
| Marketing professionals receive quarterly guidance on how to improve their skills | 4.433 | 1.723 | 0.740 | |
| Marketing professionals are motivated to learn about how to use tools that make their work more effective | 4.876 | 1.542 | 0.822 | |
| 5.50 | 1.27 | |||
| The work environment encourages marketing professionals to feel part of this SBU | 5.464 | 1.363 | 0.962 | |
| The work environment encourages marketing professionals to take pride in this SBU | 5.546 | 1.268 | 0.961 | |
Notes:
α = Cronbach’s α; CR = composite reliability; AVE = average variance extracted
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