Table 1. Composite reliability, the AVE...

Table 1.

Composite reliability, the AVE and item-total correlations of per construct

			Correlations
	CR	AVE	1	2	3	4	5
1. Fit of influencer	0.925	0.864	0.912	0.734	0.558	0.437	0.381
2. Fit of celebrity	0.947	0.862	0.725	0.904	0.702	0.424	0.348
3. Instagram involvement	0.958	0.857	0.543	0.698	0.892	0.532	0.264
4. Willingness to like	0.926	0.814	0.419	0.407	0.516	0.833	0.517
5. Willingness to share	0.943	0.872	0.308	0.295	0.258	0.495	0.889

			Correlations
	CR	AVE	1	2	3	4	5
1. Fit of influencer	0.925	0.864	0.912	0.734	0.558	0.437	0.381
2. Fit of celebrity	0.947	0.862	0.725	0.904	0.702	0.424	0.348
3. Instagram involvement	0.958	0.857	0.543	0.698	0.892	0.532	0.264
4. Willingness to like	0.926	0.814	0.419	0.407	0.516	0.833	0.517
5. Willingness to share	0.943	0.872	0.308	0.295	0.258	0.495	0.889

Notes:

Diagonal entries (in italic) are the square root of the AVE; values above the diagonal indicate the HTMT ratio; values below the diagonal entries are the inter-construct correlations

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