List of the accepted papers in the special issue
| Article no. | Authors | ||
|---|---|---|---|
| 1 | QMR-12–2017-0186.R2 | Exploiting online environment to engage customers: social commerce brand community | Maria Teresa Cuomo, Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti |
| 2 | QMR-12–2017-0177.R2 | Managing marketing communications: CIC on Israeli Facebook Brand | Dorit Zimand Sheiner, Tamar Lahav |
| 3 | QMR-01-2018-0016.R1 | Exploring Native Advertising in Turkey: Insights from Digital Immigrants and Digital Natives | Sema Misci Kip, Pınar Umul Ünsal |
| 4 | QMR-12–2017-0185.R1 | DEVELOPING CORPORATE COMMUNICATIONS: Insights from the Italian scenario | Maria Palazzo, Pantea Foroudi, Philip Kitchen, Alfonso Siano |
| 5 | QMR-11-2017-0142.R3 | Managing omni-customer brand experience via Augmented Reality | Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Francesca Ceruti, Gerardino Metallo |
| 6 | QMR-03-2018-0039.R2 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Ammar Sammour, Weifeng Chen, John Balmer |
| 7 | QMR-12–2017-0167.R2 | Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry | Dilini Edirisinghe, Alireza Nazarian, Pantea Foroudi, Andrew Lindridge |
| 8 | QMR-11–2017-0144.R4 | The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings | Rosanna Passavanti, Eleonora Pantano, Constantinos Vasilios Priporas, Saverino Verteramo |
| 9 | QMR-12–2017-0159.R3 | Investigating Internal Market Orientation: Is Context Relevant? | Qionglei Yu, Bradley R. Barnes, Yu Ye |
| Article no. | Authors | ||
|---|---|---|---|
| 1 | QMR-12–2017-0186.R2 | Exploiting online environment to engage customers: social commerce brand community | Maria Teresa Cuomo, Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti |
| 2 | QMR-12–2017-0177.R2 | Managing marketing communications: CIC on Israeli Facebook Brand | Dorit Zimand Sheiner, Tamar Lahav |
| 3 | QMR-01-2018-0016.R1 | Exploring Native Advertising in Turkey: Insights from Digital Immigrants and Digital Natives | Sema Misci Kip, Pınar Umul Ünsal |
| 4 | QMR-12–2017-0185.R1 | DEVELOPING CORPORATE COMMUNICATIONS: Insights from the Italian scenario | Maria Palazzo, Pantea Foroudi, Philip Kitchen, Alfonso Siano |
| 5 | QMR-11-2017-0142.R3 | Managing omni-customer brand experience via Augmented Reality | Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Francesca Ceruti, Gerardino Metallo |
| 6 | QMR-03-2018-0039.R2 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Ammar Sammour, Weifeng Chen, John Balmer |
| 7 | QMR-12–2017-0167.R2 | Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry | Dilini Edirisinghe, Alireza Nazarian, Pantea Foroudi, Andrew Lindridge |
| 8 | QMR-11–2017-0144.R4 | The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings | Rosanna Passavanti, Eleonora Pantano, Constantinos Vasilios Priporas, Saverino Verteramo |
| 9 | QMR-12–2017-0159.R3 | Investigating Internal Market Orientation: Is Context Relevant? | Qionglei Yu, Bradley R. Barnes, Yu Ye |
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