Regression results
| Variable | Adjusted R2 (%) | F (sig) | Dim. 1 Standardize beta (sig) | Dim. 2 Standardize beta (sig) | Dim. 3 Standardize beta (sig) | Dim. 4 Standardize beta (sig) |
|---|---|---|---|---|---|---|
| Duration | 2.3 | 1.264 (0.300) | 0.207 (0.172) | 0.184 (0.225) | −0.103 (0.495) | −0.160 (0.291) |
| Amount spent | 74.7 | 33.471 (0) | 0.839 (0) | 0.174 (0.027) | −0.183 (0.021) | −0.048 (0.528) |
| Reach | 92.9 | 144.096 (0) | 0.936 (0) | 0.176 (0) | 0.079 (0.056) | −0.147 (0.001) |
| Impressions | 99.4 | 1735.03 (0) | 0.989 (0) | −0.110 (0) | −0.058 (0) | −0.003 (0.832) |
| Clicks | 93.1 | 148.701 (0) | 0.902 (0) | −0.341 (0) | −0.073 (0.073) | −0.031 (0.433) |
| Reactions to the publication | 10.3 | 2.261 (0.080) | 0.215 (0.140) | 0.291 (0.048) | 0.158 (0.276) | −0.169 (0.244) |
| Post engagement | 92.2 | 127.944 (0) | 0.890 (0) | −0.353 (0) | −0.071 (0.103) | −0.032 (0.461) |
| Variable | Adjusted | F (sig) | Dim. 1 Standardize beta (sig) | Dim. 2 Standardize beta (sig) | Dim. 3 Standardize beta (sig) | Dim. 4 Standardize beta (sig) |
|---|---|---|---|---|---|---|
| Duration | 2.3 | 1.264 (0.300) | 0.207 (0.172) | 0.184 (0.225) | −0.103 (0.495) | −0.160 (0.291) |
| Amount spent | 74.7 | 33.471 (0) | 0.839 (0) | 0.174 (0.027) | −0.183 (0.021) | −0.048 (0.528) |
| Reach | 92.9 | 144.096 (0) | 0.936 (0) | 0.176 (0) | 0.079 (0.056) | −0.147 (0.001) |
| Impressions | 99.4 | 1735.03 (0) | 0.989 (0) | −0.110 (0) | −0.058 (0) | −0.003 (0.832) |
| Clicks | 93.1 | 148.701 (0) | 0.902 (0) | −0.341 (0) | −0.073 (0.073) | −0.031 (0.433) |
| Reactions to the publication | 10.3 | 2.261 (0.080) | 0.215 (0.140) | 0.291 (0.048) | 0.158 (0.276) | −0.169 (0.244) |
| Post engagement | 92.2 | 127.944 (0) | 0.890 (0) | −0.353 (0) | −0.071 (0.103) | −0.032 (0.461) |
Note:
sig = significance level
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