Table 1. Assessment of the measurement... | Emerald Publishing

Table 1.

Assessment of the measurement model and convergent validity

Constructs and items	Mean	SD	CA	CR	AVE	Outer loadings
Brand trust (BT)			0.840	0.904	0.758	0.852–0.905***
This brand gives me everything that I expect out of the product	5.06	1.51
I rely on this brand	5.34	1.43
This brand never disappoints me	5.12	1.49
OBC trust (OBCT)			0.872	0.922	0.797	0.864–0.912***
I trust this brand community	5.03	1.63
I rely on this brand community	5.41	1.40
This is an honest brand community	4.82	1.66
Positive eWOM intention			0.903	0.939	0.837	0.889–0.928***
I am going to spread positive WOM about this brand	5.33	1.55
I will recommend this brand to other customers	5.52	1.43
I will point out the positive aspects of this brand if anybody criticise it	5.19	1.64
Repurchase intention (RI)			0.893	0.933	0.824	0.887–0.919***
I will intent to buy this brand in the near future	4.92	1.83
I would actively search for this brand to buy it	4.84	1.82
I will intent to buy other products of this brand	5.34	1.72

Constructs and items	Mean	SD	CA	CR	AVE	Outer loadings
Brand trust (BT)			0.840	0.904	0.758	0.852–0.905***
This brand gives me everything that I expect out of the product	5.06	1.51
I rely on this brand	5.34	1.43
This brand never disappoints me	5.12	1.49
OBC trust (OBCT)			0.872	0.922	0.797	0.864–0.912***
I trust this brand community	5.03	1.63
I rely on this brand community	5.41	1.40
This is an honest brand community	4.82	1.66
Positive eWOM intention			0.903	0.939	0.837	0.889–0.928***
I am going to spread positive WOM about this brand	5.33	1.55
I will recommend this brand to other customers	5.52	1.43
I will point out the positive aspects of this brand if anybody criticise it	5.19	1.64
Repurchase intention (RI)			0.893	0.933	0.824	0.887–0.919***
I will intent to buy this brand in the near future	4.92	1.83
I would actively search for this brand to buy it	4.84	1.82
I will intent to buy other products of this brand	5.34	1.72

Notes:

***p < 0.001. SD: standard deviation; CA: Cronbach’s alpha; CR: Composite reliability; AVE: Average variance extracted