Table 2. Discriminant validity Construct...

Table 2.

Discriminant validity

Construct	BT	OBCT	eWOM	RI
Brand trust (BT)	0.871	0.750	0.760	0.762
OBC trust (OBCT)	0.647	0.893	0.645	0.539
eWOM	0.665	0.574	0.915	0.759
Repurchase intention (RI)	0.662	0.479	0.683	0.907

Construct	BT	OBCT	eWOM	RI
Brand trust (BT)	0.871	0.750	0.760	0.762
OBC trust (OBCT)	0.647	0.893	0.645	0.539
eWOM	0.665	0.574	0.915	0.759
Repurchase intention (RI)	0.662	0.479	0.683	0.907

Notes:

Main diagonal values (in italic) represent the square root of AVE; values below the main diagonal reflect latent variable correlations; above the main diagonal are HTMT ratio values

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