Table 3.

Evaluation of the structural model

HypothesesPathSupportedf2Q2R2
H1Brand Trust → OBC Trust0.647***Yes0.718  
H2Brand Trust → Repurchase int.0.605***Yes0.382  
H3OBC Trust → Repurchase int.0.087**Yes0.008  
H4Brand Trust → Positive eWOM0.254***Yes0.064  
H5OBC Trust → Positive eWOM0.213***Yes0.061  
H6Repurchase int. → Positive eWOM0.413***Yes0.222  
 Brand trust   0.472 
 OBC trust   0.5300.418
 Repurchase intention   0.5910.442
 Positive eWOM intention   0.5700.573

Notes:

Bootstrapping = 5,000; blindfolding = omission distance 7; ***p < 0.001, **p < 0.05. SRMR = 0.050

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