Table 4. Summary of mediating effect...

Table 4.

Summary of mediating effect test

Direct effect of BT on eWOM (c’)	Indirect effects of BT on eWOM
Coefficient t value		Point estimate	Bootstrap 95% CI				VAF(%)
Coefficient t value		Point estimate	Percentile		BC		VAF(%)
0.254***	Total	0.406	0.343	0.468	0.342	0.468	93.56
	a1b1 (via OBCT)	0.137	0.092	0.185	0.091	0.185	35.41
	a2b2 (via RI)	0.246	0.199	0.297	0.199	0.297	49.66
	a1a3b2 (via OBCT+RI)	0.023	0.005	0.042	0.005	0.042	8.49

Direct effect of BT on eWOM (c’)	Indirect effects of BT on eWOM
Coefficient t value		Point estimate	Bootstrap 95% CI				VAF(%)
Coefficient t value		Point estimate	Percentile		BC		VAF(%)
0.254***	Total	0.406	0.343	0.468	0.342	0.468	93.56
	a1b1 (via OBCT)	0.137	0.092	0.185	0.091	0.185	35.41
	a2b2 (via RI)	0.246	0.199	0.297	0.199	0.297	49.66
	a1a3b2 (via OBCT+RI)	0.023	0.005	0.042	0.005	0.042	8.49

Notes:

BT: Brand trust; OBCT: OBC trust; eWOM: positive electronic word-of-mouth intention; RI: Repurchase intention; BC: Bias corrected; CI: Confidence interval; VAF: Variance accounted for; ***p < 0.001

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