Table 5. Evaluation of multi-group... | Emerald Publishing

Table 5.

Evaluation of multi-group analysis (MGA)

Hypotheses	Gender		Age
Hypotheses	Path diff.	p-value	Path diff.	p-value
H1. Brand trust → OBC trust	0.032	0.729	0.037	0.763
H2. Brand trust → Repurchase int.	0.016	0.580	0.021	0.398
H3. OBC trust → Repurchase int.	0.018	0.580	0.025	0.609
H4. Brand trust → Positive eWOM	0.361	0.000	0.170	0.948
H5. OBC trust → Positive eWOM	0.154	0.945	0.072	0.201
H6. Repurchase int. → Positive eWOM	0.186	0.989	0.104	0.096

Hypotheses	Gender		Age
Hypotheses	Path diff.	p-value	Path diff.	p-value
H1. Brand trust → OBC trust	0.032	0.729	0.037	0.763
H2. Brand trust → Repurchase int.	0.016	0.580	0.021	0.398
H3. OBC trust → Repurchase int.	0.018	0.580	0.025	0.609
H4. Brand trust → Positive eWOM	0.361	0.000	0.170	0.948
H5. OBC trust → Positive eWOM	0.154	0.945	0.072	0.201
H6. Repurchase int. → Positive eWOM	0.186	0.989	0.104	0.096

Note:

Path diff: Path difference between two groups