Table 2. PCA of brand experience... | Emerald Publishing

Table 2.

PCA of brand experience

Description	Staff	Location	Web	Ambience
I feel good at this hotel brand because of the staff personnel’s attentiveness	0.889
The way in which the staff of this hotel brand serves is admirable	0.866
The staff of this hotel brand is helpful and friendly	0.834
I find location of this hotel brand appealing		0.873
The location of this hotel brand is convenient that makes me feel relaxed		0.827
The location of this hotel brand stimulates my senses		0.811
I find online reviews of this hotel brand informative			0.900
The presence of this hotel brand on social media appeals to my visuals			0.830
The website of this hotel brand provides accurate results			0.813
This hotel brand has attractive architectural design				0.844
The decor of this hotel brand is pleasing				0.781
Ambience of this hotel brand is very relaxing to me				0.525
% Explained Variance	21.987	20.626	19.229	15.194
α	0.843	0.828	0.850	0.778

Description	Staff	Location	Web	Ambience
I feel good at this hotel brand because of the staff personnel’s attentiveness	0.889
The way in which the staff of this hotel brand serves is admirable	0.866
The staff of this hotel brand is helpful and friendly	0.834
I find location of this hotel brand appealing		0.873
The location of this hotel brand is convenient that makes me feel relaxed		0.827
The location of this hotel brand stimulates my senses		0.811
I find online reviews of this hotel brand informative			0.900
The presence of this hotel brand on social media appeals to my visuals			0.830
The website of this hotel brand provides accurate results			0.813
This hotel brand has attractive architectural design				0.844
The decor of this hotel brand is pleasing				0.781
Ambience of this hotel brand is very relaxing to me				0.525
% Explained Variance	21.987	20.626	19.229	15.194
α	0.843	0.828	0.850	0.778

Note:

***Significant at 1 per cent

Source: Own elaboration