Table 3. First-order model (CFA) of... | Emerald Publishing

Table 3.

First-order model (CFA) of brand experience

Dimension		Li	R²	1 – R²	AVE	α	Composite reliability	CR	p-value
UBI1_1	LOCATION	0.734	0.539	0.461	0.637	0.828	0.852
UBI2_1	LOCATION	0.873	0.762	0.238				15.747	***
UBI3_1	LOCATION	0.782	0.612	0.388				15.014	***
WEB1_1	WEB	0.782	0.612	0.388	0.655	0.850	0.855
WEB2_1	WEB	0.852	0.726	0.274				16.564	***
WEB3_1	WEB	0.792	0.627	0.373				16.031	***
AMB2_1	AMBIENCE	0.688	0.473	0.527	0.561	0.778	0.835
AMB3_1	AMBIENCE	0.760	0.578	0.422				13.267	***
AMB4_1	AMBIENCE	0.795	0.632	0.368				13.589	***
STAFF1_1	STAFF	0.812	0.659	0.341	0.731	0.843	0.868
STAFF3_1	STAFF	0.853	0.728	0.272				19.908	***
STAFF4_1	STAFF	0.898	0.806	0.194				20.837	***

Dimension		Li	R²	1 – R²	AVE	α	Composite reliability	CR	p-value
UBI1_1	LOCATION	0.734	0.539	0.461	0.637	0.828	0.852
UBI2_1	LOCATION	0.873	0.762	0.238				15.747	***
UBI3_1	LOCATION	0.782	0.612	0.388				15.014	***
WEB1_1	WEB	0.782	0.612	0.388	0.655	0.850	0.855
WEB2_1	WEB	0.852	0.726	0.274				16.564	***
WEB3_1	WEB	0.792	0.627	0.373				16.031	***
AMB2_1	AMBIENCE	0.688	0.473	0.527	0.561	0.778	0.835
AMB3_1	AMBIENCE	0.760	0.578	0.422				13.267	***
AMB4_1	AMBIENCE	0.795	0.632	0.368				13.589	***
STAFF1_1	STAFF	0.812	0.659	0.341	0.731	0.843	0.868
STAFF3_1	STAFF	0.853	0.728	0.272				19.908	***
STAFF4_1	STAFF	0.898	0.806	0.194				20.837	***

Source: Own elaboration *** significant at 1 per cent