Descriptive statistics, CR, and AVE
| Constructs | Mean | SD | CR | α | AVE |
|---|---|---|---|---|---|
| Agreeableness (AGR) | 5.432 | 1.273 | 0.820 | 0.730 | 0.604 |
| Attitude to brand (ATT) | 4.671 | 1.482 | 0.900 | 0.852 | 0.693 |
| Conscientiousness (CON) | 5.750 | 1.143 | 0.859 | 0.839 | 0.671 |
| Extroversion (EXT) | 5.326 | 1.230 | 0.737 | 0.710 | 0.605 |
| Customer loyalty (LOY) | 4.399 | 1.712 | 0.880 | 0.796 | 0.711 |
| Neuroticism (NEU) | 3.461 | 1.503 | 0.715 | 0.701 | 0.511 |
| Openness to experience (OPE) | 4.819 | 1.385 | 0.726 | 0.702 | 0.580 |
| Customer satisfaction (SAT) | 4.238 | 1.415 | 0.924 | 0.897 | 0.550 |
| Constructs | Mean | SD | CR | AVE | |
|---|---|---|---|---|---|
| Agreeableness (AGR) | 5.432 | 1.273 | 0.820 | 0.730 | 0.604 |
| Attitude to brand (ATT) | 4.671 | 1.482 | 0.900 | 0.852 | 0.693 |
| Conscientiousness (CON) | 5.750 | 1.143 | 0.859 | 0.839 | 0.671 |
| Extroversion (EXT) | 5.326 | 1.230 | 0.737 | 0.710 | 0.605 |
| Customer loyalty (LOY) | 4.399 | 1.712 | 0.880 | 0.796 | 0.711 |
| Neuroticism (NEU) | 3.461 | 1.503 | 0.715 | 0.701 | 0.511 |
| Openness to experience (OPE) | 4.819 | 1.385 | 0.726 | 0.702 | 0.580 |
| Customer satisfaction (SAT) | 4.238 | 1.415 | 0.924 | 0.897 | 0.550 |
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