Table 5. Inter-construct correlations... | Emerald Publishing

Table 5.

Inter-construct correlations and discriminant validity

Constructs	AGR	ATT	CON	EXT	LOY	NEU	OPE	SAT
Agreeableness (AGR)	0.777
Attitude to brand (ATT)	0.212	0.833
Conscientiousness (CON)	0.505	−0.071	0.819
Extroversion (EXT)	0.388	0.140	0.399	0.778
Customer loyalty (LOY)	0.162	0.829	−0.085	0.124	0.843
Neuroticism (NEU)	0.129	0.242	−0.029	0.098	0.225	0.677
Openness to experience (OPE)	0.095	0.147	0.187	0.070	0.179	0.002	0.761
Customer satisfaction (SAT)	0.251	0.752	−0.050	0.099	0.715	0.240	0.202	0.742

Constructs	AGR	ATT	CON	EXT	LOY	NEU	OPE	SAT
Agreeableness (AGR)	0.777
Attitude to brand (ATT)	0.212	0.833
Conscientiousness (CON)	0.505	−0.071	0.819
Extroversion (EXT)	0.388	0.140	0.399	0.778
Customer loyalty (LOY)	0.162	0.829	−0.085	0.124	0.843
Neuroticism (NEU)	0.129	0.242	−0.029	0.098	0.225	0.677
Openness to experience (OPE)	0.095	0.147	0.187	0.070	0.179	0.002	0.761
Customer satisfaction (SAT)	0.251	0.752	−0.050	0.099	0.715	0.240	0.202	0.742

Notes:

On-diagonal elements represent the square-root of each construct’s AVE; off-diagonal elements are the correlations between the constructs