Correlation matrix and collinearity diagnostic results
| Latent factors | F1 | F2 | F3 | F4 | TV | VIF |
|---|---|---|---|---|---|---|
| Perceived information value (F1) | 0.646 | 1.548 | ||||
| Perceived entertainment value (F2) | 0.324* | 0.766 | 1.306 | |||
| Perceived credibility (F3) | 0.522* | 0.352* | 0.616 | 1.622 | ||
| Perceived value (F4) | 0.495* | 0.346* | 0.525* | 0.611 | 1.636 | |
| Usage frequency (F5) | 0.313* | 0.396* | 0.303* | 0.397* | 0.559 | 1.318 |
| Latent factors | F1 | F2 | F3 | F4 | TV | VIF |
|---|---|---|---|---|---|---|
| Perceived information value (F1) | 0.646 | 1.548 | ||||
| Perceived entertainment value (F2) | 0.324* | 0.766 | 1.306 | |||
| Perceived credibility (F3) | 0.522* | 0.352* | 0.616 | 1.622 | ||
| Perceived value (F4) | 0.495* | 0.346* | 0.525* | 0.611 | 1.636 | |
| Usage frequency (F5) | 0.313* | 0.396* | 0.303* | 0.397* | 0.559 | 1.318 |
Note:
*Significant at p ≤ 0.01
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