Table 4.

Estimates for measurement model

Latent factorsStandardised loading estimatesR2aCRAVE√AVE
Perceived information value (F1)0.5440.2960.7750.780.340.58
0.6570.431    
0.5500.303    
0.6090.371    
 0.5570.309    
 0.5300.281    
 0.5940.353    
Perceived entertainment value (F2)0.8010.6420.9100.910.670.82
0.8730.762    
0.7820.612    
 0.8320.693    
 0.8150.665    
Perceived credibility (F3)0.5400.2920.8470.850.540.74
0.7420.551    
0.8090.655    
 0.7350.540    
 0.8260.682    
Perceived value (F4)0.7380.5450.7880.790.560.75
 0.8200.672    
 0.6830.467    
Usage frequency (F5)0.7740.5990.8270.830.620.79
0.8580.737    
 0.7280.530    
CorrelationsF1↔F2:
0.378		F1↔F3: 0.598F1↔F4: 0.632F1↔F5: 0.383F2↔F3: 0.384F2↔F4: 0.409
 F2↔F5:
0.446		F3↔F4: 0.626F3↔F5: 0.355F4↔F5:
0.462		  
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