Structural model estimates
| Paths | Un-standardised β | Standardised β | SE | p |
|---|---|---|---|---|
| Perceived information value → perceived value | 0.44 | 0.37 | 0.079 | 0.00 |
| Perceived entertainment value → perceived value | 0.11 | 0.17 | 0.031 | 0.00 |
| Perceived credibility → perceived value | 0.40 | 0.35 | 0.071 | 0.00 |
| Perceived value → usage frequency | 0.78 | 0.50 | 0.085 | 0.00 |
| Paths | Un-standardised | Standardised | SE | |
|---|---|---|---|---|
| Perceived information value → perceived value | 0.44 | 0.37 | 0.079 | 0.00 |
| Perceived entertainment value → perceived value | 0.11 | 0.17 | 0.031 | 0.00 |
| Perceived credibility → perceived value | 0.40 | 0.35 | 0.071 | 0.00 |
| Perceived value → usage frequency | 0.78 | 0.50 | 0.085 | 0.00 |
Notes:
β: beta coefficient; SE: standardised error; p: two-tailed statistical significance
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