Table V.

Charges and initial payments for reward crowdfunding platform

PlatformService feeProportion of initial payment
Taobao crowdfundingFree50% of total raised funds
JD crowdfunding3% of total raised funds70% of total raised funds after deduction of service fee
Suning crowdfunding3% of total raised funds60% of total raised funds after deduction of service fee
Zhongchou1.5% of total raised funds70% of total raised funds after deduction of service fee
Source: Yingcan Consulting Company (2017) 

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