Table II.

What is your nation brand promise? (3-F’s of the tourism cluster: fun, fantasies and feelings)

Country/cityBrand sloganExperiential promise
PolandLet’s meet in PolandFantasy
SpainSmile. You are in SpainFeelings
DubaiDefinitely DubaiFun
EgyptWhere it all begins!A new beginning and feelings
AustraliaThere’s nothing like AustraliaFun and Fantasies
MexicoThe placeFantasy
 You thought 
 You know 
JordanDiscover the kingdom of treasuresFantasy
BrazilSensational!Fun
BarbadosJust beyond your imagination!Fantasy
 Discover, dream and enjoy! 

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