Table 1

Factor loadings for dark tourism variables

Dark experienceEngaging entertainmentUnique learning experienceCasual interest
To experience paranormal activity0.86   
To visit well-recognized locations that are known to be home to paranormal activity0.81   
To experience paranormal activity as seen on main-stream media0.80   
Well-known for paranormal activity0.79   
To satisfy my fascination of abnormal and bizarre events0.60   
To seek out stories related to the DT location0.55   
To satisfy personal curiosity about how the victims died0.51   
To witness the act of death and dying0.48   
To reconnect with individual(s) that were somehow associated to the DT location0.48   
To see the wreckage/debris of the DT location0.43   
To be physically refreshed 0.75  
To be emotionally refreshed 0.73  
To have a hobby 0.69  
To meet people with similar interests 0.67  
To change pace and get away from routine 0.58  
To see the improvement/changes of the DT location 0.57  
To travel 0.56  
To have some entertainment 0.48  
Has been featured on television shows 0.48  
To try something “out of the ordinary”  0.73 
To try something new  0.70 
To experience place(s) many people have not been to or wish to visit  0.68 
To increase knowledge  0.64 
To visit historical/cultural sites  0.46 
Originality of facilities  0.45 
Well-known for historical heritage  0.45 
To experience a part of my own heritage  0.33 
Special tour promotions   0.68
Value of tours   0.66
Service quality   0.64
Personal safety   0.58
To have an enjoyable time with family or friends   0.44
Natural scenery   0.44

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