Table 2

Partial disaggregation parcel groupings of TPB variables

ConstructParcelVariableFactor loading
Attitude1(ATT_4) Fun0.79
2(ATT_1) Enjoyable0.79
(ATT_5) Positive0.57
3(ATT_3) Exciting0.71
(ATT_2) Pleasant0.67
Behavioral Intention1(BI_1) I will visit a DT location in the next 12 mos0.69
2(BI_4) I would recommend visiting the most recent DT location I visited to a friend/family member0.65
(BI_3) I would revisit the most recent DT location I visited again in the future0.54
3(BI_2) I want to visit a DT location in the next 12 mos0.62
(BI_5) I would recommend visiting any DT location to a friend/family member0.58
Subjective Norms1(SN_2) People who are important to me think I should/should not choose a DT location to visit0.84
2(SN_3) People who are important to me would approve/disapprove of my visit to a DT location0.77
3(SN_1) Most people I know would choose a DT location for vacation purposes0.52
Perceived Behavioral Control1(PBC_1) I am in control of whether or not I visit a DT location0.52
2(PBC_3) There are DT location(s) within reasonable driving distance from my home0.46
3(PBC_2) If I wanted, I could easily afford to visit a DT location0.45

or Create an Account

Close Modal
Close Modal