List of methods used to study experience in marketing
| Conceptual, theoretical or literature review | 41 |
| Empirical articles | 104 |
| Quantitative studies | 54 |
| Survey | 42 |
| Scale or index development | 7 |
| Experiment or quasi experiment | 2 |
| Multi-methods (quantitative) | 2 |
| Secondary data | 1 |
| Qualitative studies | 45 |
| Interview | 15 |
| Laddering | 3 |
| Semi-structured interview | 2 |
| Structured interviews | 1 |
| Phenomenological interview | 1 |
| Narrative interview | 1 |
| Critical incident technique | 1 |
| Experience-based event technique | 1 |
| Sequential incident technique | 1 |
| Sequential incident laddering technique | 1 |
| Repertoire grid technique | 1 |
| Non-specified | 2 |
| Case study (qualitative data collection techniques) | 7 |
| Multi-methods (qualitative) | 6 |
| Written reflection/evaluation | 5 |
| Netnography | 3 |
| Ethnography | 2 |
| Protocol analysis | 1 |
| Focus group | 1 |
| Customer critic approach: briefing + group discussion | 1 |
| Collective stereographic photo essay | 1 |
| Photographic essay (based on personal subjective introspection) | 1 |
| Narrative inquiry | 1 |
| Mystery shopping | 1 |
| Mixed-methods (quantitative and qualitative) | 3 |
| Case study | 2 |
| Narrative introspection + survey | 1 |
| Illustrations in practice | 2 |
| 45 | |
| Laddering | 3 |
| Semi-structured interview | 2 |
| Structured interviews | 1 |
| Phenomenological interview | 1 |
| Narrative interview | 1 |
| Critical incident technique | 1 |
| Experience-based event technique | 1 |
| Sequential incident technique | 1 |
| Sequential incident laddering technique | 1 |
| Repertoire grid technique | 1 |
| Non-specified | 2 |
| 2 | |
| 1 | |
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