Table II

Value orientations (Schwartz, 1994) processed from sampled data

Value orientationItemsCronbach’s αKMOTotal variance explained (%)
SecurityClean; national security; social order; family security; reciprocation of favours; healthy; sense of belonging0.8100.83047.9
PowerSocial power; authority; wealth; preserving my public image; social recognition0.7820.81053.9
AchievementSuccessful; capable; ambitious; influential; intelligent; self-respect0.8390.84956.7
HedonismPleasure; enjoying life; gratification for oneself0.7960.69071.1
StimulationDaring; a varied life; an exciting life0.8190.71773.6
Self-directionCreativity; curious; freedom; choosing own goals; independent0.7690.79352.8
UniversalismProtecting the environment; a world of beauty (divided in beauty of art and beauty of nature); unity with nature; respecting the earth, broad-minded; social justice; wisdom; equality; a world at peace; inner harmony; preventing pollution0.9030.90949.7 first component
BenevolenceHelpful; honest; forgiving; loyal; responsible; true friendship; a spiritual life; mature love; meaning in life0.8480.90448.9 first component
TraditionDevout; accepting portion in life; humble; moderate; respect for tradition0.7540.81151.7
ConformityPoliteness; honouring parents and elders; obedient; self-discipline0.7920.77462.4

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