Assessment of measurement model
| Construct/Items | Mean | SD | Loading | α | CR | rho_A | AVE |
|---|---|---|---|---|---|---|---|
| Perception of booking website quality | 0.97 | 0.97 | 0.97 | 0.79 | |||
| BWQ1 | 4.47 | 1.04 | 0.93*** | ||||
| BWQ2 | 4.30 | 1.07 | 0.90*** | ||||
| BWQ3 | 4.07 | 1.08 | 0.87*** | ||||
| BWQ4 | 4.28 | 1.06 | 0.89*** | ||||
| BWQ5 | 4.22 | 1.15 | 0.86*** | ||||
| BWQ6 | 4.36 | 1.08 | 0.91*** | ||||
| BWQ7 | 4.35 | 1.07 | 0.90*** | ||||
| BWQ8 | 4.39 | 1.04 | 0.94*** | ||||
| BWQ9 | 4.00 | 1.13 | 0.82*** | ||||
| BWQ10 | 4.27 | 1.09 | 0.88*** | ||||
| Hotel star rating perception | 1 | 1 | 1 | 1 | |||
| STA1a | 3.30 | 0.97 | 1 | ||||
| Perceived benefits of online hotel reservation | 0.88 | 0.92 | 0.88 | 0.73 | |||
| PB1 | 4.14 | 0.82 | 0.88*** | ||||
| PB2 | 4.06 | 0.85 | 0.87*** | ||||
| PB3 | 4.24 | 0.77 | 0.83*** | ||||
| PB4 | 4.19 | 0.81 | 0.84*** | ||||
| Perceived risks of online hotel reservation | 0.74 | 0.85 | 0.78 | 0.66 | |||
| PR1 | 1.55 | 0.93 | 0.79*** | ||||
| PR2 | 1.59 | 0.94 | 0.89*** | ||||
| PR3 | 1.91 | 1.06 | 0.75*** | ||||
| Overall attitude toward the hotel | 0.71 | 0.87 | 0.87 | 0.76 | |||
| ATT1 | 2.90 | 1.38 | 0.94*** | ||||
| ATT2 | 1.79 | 1.24 | 0.80*** | ||||
| Satisfaction with experience at a hotel | 0.76 | 0.89 | 0.76 | 0.81 | |||
| SAT1 | 3.33 | 1.16 | 0.90*** | ||||
| SAT2 | 4.00 | 0.86 | 0.90*** | ||||
| Favorable behavioral intentions toward the hotel | 0.81 | 0.89 | 0.84 | 0.72 | |||
| INT1 | 2.57 | 1.31 | 0.84*** | ||||
| INT2 | 2.96 | 1.36 | 0.84*** | ||||
| INT3 | 3.89 | 1.08 | 0.87*** |
| Construct/Items | Mean | SD | Loading | CR | rho_A | AVE | |
|---|---|---|---|---|---|---|---|
| Perception of booking website quality | 0.97 | 0.97 | 0.97 | 0.79 | |||
| BWQ1 | 4.47 | 1.04 | 0.93 | ||||
| BWQ2 | 4.30 | 1.07 | 0.90 | ||||
| BWQ3 | 4.07 | 1.08 | 0.87 | ||||
| BWQ4 | 4.28 | 1.06 | 0.89 | ||||
| BWQ5 | 4.22 | 1.15 | 0.86 | ||||
| BWQ6 | 4.36 | 1.08 | 0.91 | ||||
| BWQ7 | 4.35 | 1.07 | 0.90 | ||||
| BWQ8 | 4.39 | 1.04 | 0.94 | ||||
| BWQ9 | 4.00 | 1.13 | 0.82 | ||||
| BWQ10 | 4.27 | 1.09 | 0.88 | ||||
| Hotel star rating perception | 1 | 1 | 1 | 1 | |||
| STA1a | 3.30 | 0.97 | 1 | ||||
| Perceived benefits of online hotel reservation | 0.88 | 0.92 | 0.88 | 0.73 | |||
| PB1 | 4.14 | 0.82 | 0.88 | ||||
| PB2 | 4.06 | 0.85 | 0.87 | ||||
| PB3 | 4.24 | 0.77 | 0.83 | ||||
| PB4 | 4.19 | 0.81 | 0.84 | ||||
| Perceived risks of online hotel reservation | 0.74 | 0.85 | 0.78 | 0.66 | |||
| PR1 | 1.55 | 0.93 | 0.79 | ||||
| PR2 | 1.59 | 0.94 | 0.89 | ||||
| PR3 | 1.91 | 1.06 | 0.75 | ||||
| Overall attitude toward the hotel | 0.71 | 0.87 | 0.87 | 0.76 | |||
| ATT1 | 2.90 | 1.38 | 0.94 | ||||
| ATT2 | 1.79 | 1.24 | 0.80 | ||||
| Satisfaction with experience at a hotel | 0.76 | 0.89 | 0.76 | 0.81 | |||
| SAT1 | 3.33 | 1.16 | 0.90 | ||||
| SAT2 | 4.00 | 0.86 | 0.90 | ||||
| Favorable behavioral intentions toward the hotel | 0.81 | 0.89 | 0.84 | 0.72 | |||
| INT1 | 2.57 | 1.31 | 0.84 | ||||
| INT2 | 2.96 | 1.36 | 0.84 | ||||
| INT3 | 3.89 | 1.08 | 0.87 |
Notes:
***p < 0.001; amono-item; α = Cronbach’s alpha; CR = composite reliability; rho_A = Spearman correlation; AVE = average variance extracted
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