Table 3.

Discriminant validity

1234567
Fornell and Larcker criterion
1. Perception of booking website quality0.89      
2. Hotel star rating perception0.04n.a.     
3. Perceived benefits of online hotel reservation0.410.130.86    
4. Perceived risks of online hotel reservation−0.180.01−0.380.81   
5. Overall attitude toward hotel−0.020.280.120.080.87  
6. Satisfaction with experience at hotel0.310.290.50−0.160.450.90 
7. Favorable behavioral intentions toward hotel0.240.240.38−0.060.590.720.85
HTMT
1. Perception of booking website quality       
2. Hotel star rating perception0.04      
3. Perceived benefits of online hotel reservation0.410.13     
4. Perceived risks of online hotel reservation−0.180.01−0.38    
5. Overall attitude toward hotel−0.020.280.120.08   
6. Satisfaction with experience at hotel0.310.290.50−0.160.45  
7. Favorable behavioral intentions toward hotel0.240.240.38−0.060.590.72 

Notes:

Regarding the Fornell and Larcker criterion, values in italic are the square root of the AVE, inter-construct correlations are shown off the diagonal, n.a.: non-applicable

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