Table 3. Discriminant validity 1 2 3 4 5... | Emerald Publishing

Table 3.

Discriminant validity

	1	2	3	4	5	6	7
Fornell and Larcker criterion
1. Perception of booking website quality	0.89
2. Hotel star rating perception	0.04	n.a.
3. Perceived benefits of online hotel reservation	0.41	0.13	0.86
4. Perceived risks of online hotel reservation	−0.18	0.01	−0.38	0.81
5. Overall attitude toward hotel	−0.02	0.28	0.12	0.08	0.87
6. Satisfaction with experience at hotel	0.31	0.29	0.50	−0.16	0.45	0.90
7. Favorable behavioral intentions toward hotel	0.24	0.24	0.38	−0.06	0.59	0.72	0.85
HTMT
1. Perception of booking website quality
2. Hotel star rating perception	0.04
3. Perceived benefits of online hotel reservation	0.41	0.13
4. Perceived risks of online hotel reservation	−0.18	0.01	−0.38
5. Overall attitude toward hotel	−0.02	0.28	0.12	0.08
6. Satisfaction with experience at hotel	0.31	0.29	0.50	−0.16	0.45
7. Favorable behavioral intentions toward hotel	0.24	0.24	0.38	−0.06	0.59	0.72

	1	2	3	4	5	6	7
Fornell and Larcker criterion
1. Perception of booking website quality	0.89
2. Hotel star rating perception	0.04	n.a.
3. Perceived benefits of online hotel reservation	0.41	0.13	0.86
4. Perceived risks of online hotel reservation	−0.18	0.01	−0.38	0.81
5. Overall attitude toward hotel	−0.02	0.28	0.12	0.08	0.87
6. Satisfaction with experience at hotel	0.31	0.29	0.50	−0.16	0.45	0.90
7. Favorable behavioral intentions toward hotel	0.24	0.24	0.38	−0.06	0.59	0.72	0.85
HTMT
1. Perception of booking website quality
2. Hotel star rating perception	0.04
3. Perceived benefits of online hotel reservation	0.41	0.13
4. Perceived risks of online hotel reservation	−0.18	0.01	−0.38
5. Overall attitude toward hotel	−0.02	0.28	0.12	0.08
6. Satisfaction with experience at hotel	0.31	0.29	0.50	−0.16	0.45
7. Favorable behavioral intentions toward hotel	0.24	0.24	0.38	−0.06	0.59	0.72

Notes:

Regarding the Fornell and Larcker criterion, values in italic are the square root of the AVE, inter-construct correlations are shown off the diagonal, n.a.: non-applicable