Discriminant validity
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|
| Fornell and Larcker criterion | |||||||
| 1. Perception of booking website quality | 0.89 | ||||||
| 2. Hotel star rating perception | 0.04 | n.a. | |||||
| 3. Perceived benefits of online hotel reservation | 0.41 | 0.13 | 0.86 | ||||
| 4. Perceived risks of online hotel reservation | −0.18 | 0.01 | −0.38 | 0.81 | |||
| 5. Overall attitude toward hotel | −0.02 | 0.28 | 0.12 | 0.08 | 0.87 | ||
| 6. Satisfaction with experience at hotel | 0.31 | 0.29 | 0.50 | −0.16 | 0.45 | 0.90 | |
| 7. Favorable behavioral intentions toward hotel | 0.24 | 0.24 | 0.38 | −0.06 | 0.59 | 0.72 | 0.85 |
| HTMT | |||||||
| 1. Perception of booking website quality | |||||||
| 2. Hotel star rating perception | 0.04 | ||||||
| 3. Perceived benefits of online hotel reservation | 0.41 | 0.13 | |||||
| 4. Perceived risks of online hotel reservation | −0.18 | 0.01 | −0.38 | ||||
| 5. Overall attitude toward hotel | −0.02 | 0.28 | 0.12 | 0.08 | |||
| 6. Satisfaction with experience at hotel | 0.31 | 0.29 | 0.50 | −0.16 | 0.45 | ||
| 7. Favorable behavioral intentions toward hotel | 0.24 | 0.24 | 0.38 | −0.06 | 0.59 | 0.72 | |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | |
|---|---|---|---|---|---|---|---|
| 1. Perception of booking website quality | |||||||
| 2. Hotel star rating perception | 0.04 | ||||||
| 3. Perceived benefits of online hotel reservation | 0.41 | 0.13 | |||||
| 4. Perceived risks of online hotel reservation | −0.18 | 0.01 | −0.38 | ||||
| 5. Overall attitude toward hotel | −0.02 | 0.28 | 0.12 | 0.08 | |||
| 6. Satisfaction with experience at hotel | 0.31 | 0.29 | 0.50 | −0.16 | 0.45 | ||
| 7. Favorable behavioral intentions toward hotel | 0.24 | 0.24 | 0.38 | −0.06 | 0.59 | 0.72 | |
| 1. Perception of booking website quality | |||||||
| 2. Hotel star rating perception | 0.04 | ||||||
| 3. Perceived benefits of online hotel reservation | 0.41 | 0.13 | |||||
| 4. Perceived risks of online hotel reservation | −0.18 | 0.01 | −0.38 | ||||
| 5. Overall attitude toward hotel | −0.02 | 0.28 | 0.12 | 0.08 | |||
| 6. Satisfaction with experience at hotel | 0.31 | 0.29 | 0.50 | −0.16 | 0.45 | ||
| 7. Favorable behavioral intentions toward hotel | 0.24 | 0.24 | 0.38 | −0.06 | 0.59 | 0.72 | |
Notes:
Regarding the Fornell and Larcker criterion, values in italic are the square root of the AVE, inter-construct correlations are shown off the diagonal, n.a.: non-applicable
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