Results of the structural model
| Hypothesis | f2 | β | t-values | Test result |
|---|---|---|---|---|
| H1a: Perception of booking website quality → Perceived benefits of online hotel reservation | 0.20 | 0.41*** | 6.16 | Supported |
| H1b: Perception of booking website quality → Perceived risks of online hotel reservation | 0.04 | −0.18* | 1.99 | Supported |
| H1c: Perception of booking website quality → Satisfaction with experience at hotel | 0.04 | 0.16n.s. | 1.76 | Not supported |
| H2: Perceived benefits of online hotel reservation → Satisfaction with experience at hotel | 0.17 | 0.37*** | 4.78 | Supported |
| H3: Perceived risks of online hotel reservation → Satisfaction with experience at hotel | 0 | −0.02n.s. | 0.29 | Not supported |
| H4a: Hotel star rating perception → Overall positive attitude toward hotel | 0.09 | 0.28*** | 4.15 | Supported |
| H4b: Hotel star rating perception → Satisfaction with experience at hotel | 0.03 | 0.13* | 2.42 | Supported |
| H5: Overall positive attitude toward hotel → Satisfaction with experience at hotel | 0.22 | 0.37*** | 7.22 | Supported |
| H6: Satisfaction with experience at hotel → Favorable behavioral intentions toward hotel | 1.05 | 0.72*** | 19.30 | Supported |
| Hypothesis | Test result | |||
|---|---|---|---|---|
| 0.20 | 0.41 | 6.16 | Supported | |
| 0.04 | −0.18 | 1.99 | Supported | |
| 0.04 | 0.16n.s. | 1.76 | Not supported | |
| 0.17 | 0.37 | 4.78 | Supported | |
| 0 | −0.02n.s. | 0.29 | Not supported | |
| 0.09 | 0.28 | 4.15 | Supported | |
| H4 | 0.03 | 0.13 | 2.42 | Supported |
| 0.22 | 0.37 | 7.22 | Supported | |
| 1.05 | 0.72 | 19.30 | Supported |
Notes:
***p < 0.001;
*p < 0.05;
n.s. non-significant; two-tail test
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