Table 8.

Results of multigroup analysis with partial least squares

High VS
n = 94
Low VS
n = 81
PLS-MGA
Relationshipβtβt| difference |p
Perception of booking website quality → Perceived benefits of online hotel reservation0.269*2.5020.484***5.1960.214n.s.0.051
Perception of booking website quality → Perceived risks of online hotel reservation−0.124n.s.0.728−0.271n.s.1.9310.148n.s.0.760
Perception of booking website quality → Satisfaction with experience at hotel0.047n.s.0.2820.201*2.0640.153n.s.0.230
Perceived benefits of online hotel reservation → Satisfaction with experience at hotel0.417***4.2490.249*2.4380.169n.s.0.882
Perceived risks of online hotel reservation → Satisfaction with experience at hotel0.114n.s.0.925−0.163n.s.1.9360.277n.s.0.964
Hotel star rating perception → Overall positive attitude toward hotel0.191n.s.1.9620.388***4.0810.197n.s.0.075
Hotel star rating perception → Satisfaction with experience at hotel0.061n.s.0.6920.154*2.1240.092n.s.0.209
Overall positive attitude toward hotel → Satisfaction with experience at hotel0.274***3.4400.545***8.6030.271**0.003
Satisfaction with experience at hotel → Favorable behavioral intentions toward hotel0.619***9.0540.798***21.5860.179**0.007

Notes:

***p < 0.001,

**p < 0.01,

*p < 0.05;

n.s.non-significant; VS: variety seeking

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