Results of multigroup analysis with partial least squares
| High VS n = 94 | Low VS n = 81 | PLS-MGA | ||||
|---|---|---|---|---|---|---|
| Relationship | β | t | β | t | | difference | | p |
| Perception of booking website quality → Perceived benefits of online hotel reservation | 0.269* | 2.502 | 0.484*** | 5.196 | 0.214n.s. | 0.051 |
| Perception of booking website quality → Perceived risks of online hotel reservation | −0.124n.s. | 0.728 | −0.271n.s. | 1.931 | 0.148n.s. | 0.760 |
| Perception of booking website quality → Satisfaction with experience at hotel | 0.047n.s. | 0.282 | 0.201* | 2.064 | 0.153n.s. | 0.230 |
| Perceived benefits of online hotel reservation → Satisfaction with experience at hotel | 0.417*** | 4.249 | 0.249* | 2.438 | 0.169n.s. | 0.882 |
| Perceived risks of online hotel reservation → Satisfaction with experience at hotel | 0.114n.s. | 0.925 | −0.163n.s. | 1.936 | 0.277n.s. | 0.964 |
| Hotel star rating perception → Overall positive attitude toward hotel | 0.191n.s. | 1.962 | 0.388*** | 4.081 | 0.197n.s. | 0.075 |
| Hotel star rating perception → Satisfaction with experience at hotel | 0.061n.s. | 0.692 | 0.154* | 2.124 | 0.092n.s. | 0.209 |
| Overall positive attitude toward hotel → Satisfaction with experience at hotel | 0.274*** | 3.440 | 0.545*** | 8.603 | 0.271** | 0.003 |
| Satisfaction with experience at hotel → Favorable behavioral intentions toward hotel | 0.619*** | 9.054 | 0.798*** | 21.586 | 0.179** | 0.007 |
| High VS | Low VS | PLS-MGA | ||||
|---|---|---|---|---|---|---|
| Relationship | | difference | | |||||
| Perception of booking website quality → Perceived benefits of online hotel reservation | 0.269 | 2.502 | 0.484 | 5.196 | 0.214n.s. | 0.051 |
| Perception of booking website quality → Perceived risks of online hotel reservation | −0.124n.s. | 0.728 | −0.271n.s. | 1.931 | 0.148n.s. | 0.760 |
| Perception of booking website quality → Satisfaction with experience at hotel | 0.047n.s. | 0.282 | 0.201 | 2.064 | 0.153n.s. | 0.230 |
| Perceived benefits of online hotel reservation → Satisfaction with experience at hotel | 0.417 | 4.249 | 0.249 | 2.438 | 0.169n.s. | 0.882 |
| Perceived risks of online hotel reservation → Satisfaction with experience at hotel | 0.114n.s. | 0.925 | −0.163n.s. | 1.936 | 0.277n.s. | 0.964 |
| Hotel star rating perception → Overall positive attitude toward hotel | 0.191n.s. | 1.962 | 0.388 | 4.081 | 0.197n.s. | 0.075 |
| Hotel star rating perception → Satisfaction with experience at hotel | 0.061n.s. | 0.692 | 0.154 | 2.124 | 0.092n.s. | 0.209 |
| Overall positive attitude toward hotel → Satisfaction with experience at hotel | 0.274 | 3.440 | 0.545 | 8.603 | 0.271 | 0.003 |
| Satisfaction with experience at hotel → Favorable behavioral intentions toward hotel | 0.619 | 9.054 | 0.798 | 21.586 | 0.179 | 0.007 |
Notes:
***p < 0.001,
**p < 0.01,
*p < 0.05;
n.s.non-significant; VS: variety seeking
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