Table 1. Self-esteem, susceptibility... | Emerald Publishing

Table 1.

Self-esteem, susceptibility normative influence, brand love and brand loyalty relationships

Brand and SE, SNI	Authors
Self-esteem and brand relationships
Self-congruity involving the ideal self involves a different self-concept motive, namely, the SE motive	Wallace et al. (2017), Zhang and Bloemer (2008)
Consumers may love a brand due to self-image motives and SE motives	Albert et al. (2008, p. 73), Lafrenière et al. (2011)
Self-esteem positively influences romantic brand jealousy	Leventhal et al. (2014)
Self-esteem has strong correlation with the brand passion, brand commitment, brand identification, brand loyalty, brand love	Bergami and Bagozzi (2000), Song et al. (2017), Tuškej et al. (2013)
SNI and brand relationships
Within a brand community, consumers interact other members and their purchase decisions are impacted by susceptibility normative influences	Bearden et al. (1989), Carroll and Ahuvia (2006), Martínez-López et al. (2017)
SNI affects brand benefits consumers desire and consequently choice	Joe et al. (2017), Orth and Kahle (2008)
Self-esteem and SNI
Consumers commit with a specific brand community that increase the chance to boost their SE	Bandyopadhyay (2016), Penz and Hogg (2011)
Tribalism boosts SE and their behaviors that support the community	Sierra et al. (2016, p. 1), Veloutsou and Moutinho (2009), Zhou et al. (2012)

Brand and SE, SNI	Authors
Self-esteem and brand relationships
Self-congruity involving the ideal self involves a different self-concept motive, namely, the SE motive	Wallace et al. (2017), Zhang and Bloemer (2008)
Consumers may love a brand due to self-image motives and SE motives	Albert et al. (2008, p. 73), Lafrenière et al. (2011)
Self-esteem positively influences romantic brand jealousy	Leventhal et al. (2014)
Self-esteem has strong correlation with the brand passion, brand commitment, brand identification, brand loyalty, brand love	Bergami and Bagozzi (2000), Song et al. (2017), Tuškej et al. (2013)
SNI and brand relationships
Within a brand community, consumers interact other members and their purchase decisions are impacted by susceptibility normative influences	Bearden et al. (1989), Carroll and Ahuvia (2006), Martínez-López et al. (2017)
SNI affects brand benefits consumers desire and consequently choice	Joe et al. (2017), Orth and Kahle (2008)
Self-esteem and SNI
Consumers commit with a specific brand community that increase the chance to boost their SE	Bandyopadhyay (2016), Penz and Hogg (2011)
Tribalism boosts SE and their behaviors that support the community	Sierra et al. (2016, p. 1), Veloutsou and Moutinho (2009), Zhou et al. (2012)