Reliability, convergent validity and ICs
| Constructs | AVE | MSV | SNI | BLY | BLV | SE |
|---|---|---|---|---|---|---|
| SNI | 0.523 | 0.093 | 0.696 | |||
| BLY | 0.587 | 0.389 | 0.206 | 0.766 | ||
| BLV | 0.597 | 0.389 | 0.305 | 0.624 | 0.679 | |
| SE | 0.530 | 0.209 | 0.002 | 0.331 | 0.457 | 0.592 |
| Constructs | AVE | MSV | SNI | BLY | BLV | SE |
|---|---|---|---|---|---|---|
| SNI | 0.523 | 0.093 | ||||
| BLY | 0.587 | 0.389 | 0.206 | |||
| BLV | 0.597 | 0.389 | 0.305 | 0.624 | ||
| SE | 0.530 | 0.209 | 0.002 | 0.331 | 0.457 |
Notes: SNI: susceptibility to normative influence; BLV: brand love; BLY: brand loyalty; SE: self-esteem; MSV: maximum shared variance; AVE: average variances extracted. Square root of AVE greater than inter-construct correlations. The diagonal scores (in Italic) indicate the square root of AVEs
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