CIs for the HTMT ratio
| Hi | Relations | Lower than 2.5% | Upper than 97.5% | Sig | HTMT confidence interval | HTMT confidence interval is less than 1 |
|---|---|---|---|---|---|---|
| H1 | Brand love → SE | 0.498 | 0.695 | 0.000 | 0.601 | Yes |
| H2 | Brand love → SNI | 0.396 | 0.616 | 0.000 | 0.506 | Yes |
| H3 | Self-esteem → brand loyalty | 0.680 | 0.789 | 0.000 | 0.737 | Yes |
| H4 | SNI → brand loyalty | 0.060 | 0.228 | 0.000 | 0.140 | Yes |
| Hi | Relations | Lower than 2.5% | Upper than 97.5% | Sig | HTMT confidence interval | HTMT confidence interval is less than 1 |
|---|---|---|---|---|---|---|
| Brand love → SE | 0.498 | 0.695 | 0.000 | 0.601 | Yes | |
| Brand love → SNI | 0.396 | 0.616 | 0.000 | 0.506 | Yes | |
| Self-esteem → brand loyalty | 0.680 | 0.789 | 0.000 | 0.737 | Yes | |
| SNI → brand loyalty | 0.060 | 0.228 | 0.000 | 0.140 | Yes |
Note: SNI: susceptibility to normative influence
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