The Stone–Geisser test of predictive relevance (Q2)
| Constructs | SSO | SSE | Q2 |
|---|---|---|---|
| Brand love | 1,308 | 1,308 | |
| Brand loyalty | 872 | 559.589 | 0.358 |
| Self-esteem | 1,090 | 884,601 | 0.188 |
| Susceptibility to normative influence | 872 | 752,781 | 0.137 |
| Constructs | SSO | SSE | Q2 |
|---|---|---|---|
| Brand love | 1,308 | 1,308 | |
| Brand loyalty | 872 | 559.589 | 0.358 |
| Self-esteem | 1,090 | 884,601 | 0.188 |
| Susceptibility to normative influence | 872 | 752,781 | 0.137 |
Notes:
SSO: sum of squares of observations; SSE: sum of squared errors
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