Results of the hypotheses testing
| Hi | Relations | Collinearity Assessment VIF | Significant of the path coefficients (β) | t-statistics | Results |
|---|---|---|---|---|---|
| H1 | Brand love → SE | 1.000 | 0.601*** | 12.149 | Supported |
| H2 | Brand love → SNI | 1.000 | 0.506** | 9.039 | Supported |
| H3 | Self-esteem → brand loyalty | 1.135 | 0.737*** | 26.351 | Supported |
| H4 | SNI → brand loyalty | 1.135 | 0.140** | 3.258 | Supported |
| Hi | Relations | Collinearity Assessment | Significant of the path coefficients ( | Results | |
|---|---|---|---|---|---|
| Brand love → SE | 1.000 | 0.601 | 12.149 | Supported | |
| Brand love → SNI | 1.000 | 0.506 | 9.039 | Supported | |
| Self-esteem → brand loyalty | 1.135 | 0.737 | 26.351 | Supported | |
| SNI → brand loyalty | 1.135 | 0.140 | 3.258 | Supported |
Notes:
SE = standardized estimate, *p < 0.05,
**p < 0.01,
***p < 0.001, SNI: susceptibility to normative influence
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.