Table 8. Mediation of the effect of SE...

Table 8.

Mediation of the effect of SE and SNI on the relationship between brand love and brand loyalty

Path	Direct effects (coefficients)	Specific indirect effects	Bias corrected bootstrap 95% confidence interval		Partial mediation
Path	Direct effects (coefficients)	Specific indirect effects	Lower	Upper	SPC	t-value
BLV → SE	0.437		0.311	0.568	0.065	0.292***
BLV → SNI	0.271		0.151	0.397	0.060	0.472***
SE → BLY	0.266		0.146	0.412	0.056	0.127*
SNI → BLY	0.242		0.109	0.376	0.061	0.135*
BLV → SE → BLY		0.116	0.006	0.090	0.056	0.562***
BLV → SNI → BLY		0.065	0.023	0.120	0.061	0.535***

Path	Direct effects (coefficients)	Specific indirect effects	Bias corrected bootstrap 95% confidence interval		Partial mediation
Path	Direct effects (coefficients)	Specific indirect effects	Lower	Upper	SPC	t-value
BLV → SE	0.437		0.311	0.568	0.065	0.292***
BLV → SNI	0.271		0.151	0.397	0.060	0.472***
SE → BLY	0.266		0.146	0.412	0.056	0.127*
SNI → BLY	0.242		0.109	0.376	0.061	0.135*
BLV → SE → BLY		0.116	0.006	0.090	0.056	0.562***
BLV → SNI → BLY		0.065	0.023	0.120	0.061	0.535***

Notes: Bootstrapping based on n = 5,000 subsamples; SPC: standardized path coefficient.

*p < 0.01;

***p < 0.001; BLV: brand love; SE: self-esteem, BLY: brand loyalty; SNI: susceptibility to normative influence

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