Table 8.

Mediation of the effect of SE and SNI on the relationship between brand love and brand loyalty

PathDirect effects (coefficients)Specific indirect effectsBias corrected bootstrap 95% confidence intervalPartial mediation
LowerUpperSPCt-value
BLV → SE0.437 0.3110.5680.0650.292***
BLV → SNI0.271 0.1510.3970.0600.472***
SE → BLY0.266 0.1460.4120.0560.127*
SNI → BLY0.242 0.1090.3760.0610.135*
BLV → SE → BLY 0.1160.0060.0900.0560.562***
BLV → SNI → BLY 0.0650.0230.1200.0610.535***

Notes: Bootstrapping based on n = 5,000 subsamples; SPC: standardized path coefficient.

*p < 0.01;

***p < 0.001; BLV: brand love; SE: self-esteem, BLY: brand loyalty; SNI: susceptibility to normative influence

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