Theory, methodology and the context of selected articles
| Element | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|
| n | 4 | 21 | 25 |
| Theory | |||
| Theater theory | 1 (14%) | 1 (3%) | |
| Visual analysis | 1 (14%) | 1 (3%) | |
| Videography | 1 (14%) | 1 (3%) | |
| Mass media theory | 1 (14%) | 1 (3%) | |
| Personality theory | 1 (14%) | 1 (3%) | |
| Narrative theory | 1 (14%) | 9 (35%) | 10 (30%) |
| Narrative identity theory | 1 (14%) | 4 (15%) | 5 (15%) |
| Digital consumer data | 1 (4%) | 1 (3%) | |
| Mental imagery theory | 1 (4%) | 1 (3%) | |
| Consumer theory | 2 (8%) | 2 (6%) | |
| Narrative transportation | 6 (23%) | 6 (18%) | |
| Narrative persuasion | 3 (12%) | 3 (9%) | |
| Methodology | |||
| Analysis | |||
| Narratology | 1 (17%) | 3 (12%) | 4 (13%) |
| Narrative analysis | 2 (34%) | 2 (7%) | |
| Structural analysis of narratives | 1 (17%) | 1 (3%) | |
| Identity discourse | 1 (17%) | 1 (4%) | 2 (7%) |
| Interpretive qualitative approach | 1 (17%) | 6 (25%) | 7 (23%) |
| Narrative inquiry technique | 1 (4%) | 1 (3%) | |
| A longitudinal empirical study | 1 (4%) | 1 (3%) | |
| Critical incident technique | 1 (4%) | 1 (3%) | |
| Path analysis | 3 (12%) | 3 (10%) | |
| Meta-analysis | 2 (8%) | 2 (7%) | |
| Automated text analysis of n-grams | 1 (4%) | 1 (3%) | |
| Grounded theory | 1 (4%) | 1 (3%) | |
| Structural equation modelling | 2 (8%) | 2 (7%) | |
| Thematic analysis | 1 (4%) | 1 (3%) | |
| CFA/EFA | 1 (4%) | 1 (3%) | |
| Survey method | |||
| In-depth interviews | 9 (35%) | 9 (35%) | |
| Questionnaire | 7 (27%) | 7 (27%) | |
| Consumer focus groups | 3 (12%) | 3 (12%) | |
| Textual analysis | 5 (19%) | 5 (19%) | |
| Projective techniques | 1 (4%) | 1 (4%) | |
| Experiment design | 1 (4%) | 1 (4%) | |
| Context | |||
| Theoretical consumption | 1 | 1 (5%) | |
| New mediums of expression of consumer behaviour | 1 | 1 (5%) | |
| Personology of the consumer | 1 | 1 | 2 |
| Culture and subculture | 1 | 1 (5%) | |
| Banking and finance context | 1 | 1 (5%) | |
| Visitor narratives and destination experiences | 3 | 3 | |
| Service development | 1 | 1 (5%) | |
| Self-identity construction and brands | 2 | 2 | |
| Digital media | 2 | 2 | |
| Fashion industries | 1 | 1 (5%) | |
| TV series and drama audience’s purchase | 1 | 1 (5%) | |
| Organization C-level managers’ decision-making | 1 | 1 (5%) | |
| Brand and consumption | 2 | 2 | |
| Element | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|
| n | 4 | 21 | 25 |
| Theater theory | 1 (14%) | 1 (3%) | |
| Visual analysis | 1 (14%) | 1 (3%) | |
| Videography | 1 (14%) | 1 (3%) | |
| Mass media theory | 1 (14%) | 1 (3%) | |
| Personality theory | 1 (14%) | 1 (3%) | |
| Narrative theory | 1 (14%) | 9 (35%) | 10 (30%) |
| Narrative identity theory | 1 (14%) | 4 (15%) | 5 (15%) |
| Digital consumer data | 1 (4%) | 1 (3%) | |
| Mental imagery theory | 1 (4%) | 1 (3%) | |
| Consumer theory | 2 (8%) | 2 (6%) | |
| Narrative transportation | 6 (23%) | 6 (18%) | |
| Narrative persuasion | 3 (12%) | 3 (9%) | |
| Analysis | |||
| Narratology | 1 (17%) | 3 (12%) | 4 (13%) |
| Narrative analysis | 2 (34%) | 2 (7%) | |
| Structural analysis of narratives | 1 (17%) | 1 (3%) | |
| Identity discourse | 1 (17%) | 1 (4%) | 2 (7%) |
| Interpretive qualitative approach | 1 (17%) | 6 (25%) | 7 (23%) |
| Narrative inquiry technique | 1 (4%) | 1 (3%) | |
| A longitudinal empirical study | 1 (4%) | 1 (3%) | |
| Critical incident technique | 1 (4%) | 1 (3%) | |
| Path analysis | 3 (12%) | 3 (10%) | |
| Meta-analysis | 2 (8%) | 2 (7%) | |
| Automated text analysis of n-grams | 1 (4%) | 1 (3%) | |
| Grounded theory | 1 (4%) | 1 (3%) | |
| Structural equation modelling | 2 (8%) | 2 (7%) | |
| Thematic analysis | 1 (4%) | 1 (3%) | |
| CFA/EFA | 1 (4%) | 1 (3%) | |
| Survey method | |||
| In-depth interviews | 9 (35%) | 9 (35%) | |
| Questionnaire | 7 (27%) | 7 (27%) | |
| Consumer focus groups | 3 (12%) | 3 (12%) | |
| Textual analysis | 5 (19%) | 5 (19%) | |
| Projective techniques | 1 (4%) | 1 (4%) | |
| Experiment design | 1 (4%) | 1 (4%) | |
| Theoretical consumption | 1 | 1 (5%) | |
| New mediums of expression of consumer behaviour | 1 | 1 (5%) | |
| Personology of the consumer | 1 | 1 | 2 |
| Culture and subculture | 1 | 1 (5%) | |
| Banking and finance context | 1 | 1 (5%) | |
| Visitor narratives and destination experiences | 3 | 3 | |
| Service development | 1 | 1 (5%) | |
| Self-identity construction and brands | 2 | 2 | |
| Digital media | 2 | 2 | |
| Fashion industries | 1 | 1 (5%) | |
| TV series and drama audience’s purchase | 1 | 1 (5%) | |
| Organization C-level managers’ decision-making | 1 | 1 (5%) | |
| Brand and consumption | 2 | 2 | |
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.