Theory, methodology and the context of selected articles
| Element | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|
| n | 4 | 21 | 25 |
| Theory | |||
| Theater theory | 1 (14%) | 1 (3%) | |
| Visual analysis | 1 (14%) | 1 (3%) | |
| Videography | 1 (14%) | 1 (3%) | |
| Mass media theory | 1 (14%) | 1 (3%) | |
| Personality theory | 1 (14%) | 1 (3%) | |
| Narrative theory | 1 (14%) | 9 (35%) | 10 (30%) |
| Narrative identity theory | 1 (14%) | 4 (15%) | 5 (15%) |
| Digital consumer data | 1 (4%) | 1 (3%) | |
| Mental imagery theory | 1 (4%) | 1 (3%) | |
| Consumer theory | 2 (8%) | 2 (6%) | |
| Narrative transportation | 6 (23%) | 6 (18%) | |
| Narrative persuasion | 3 (12%) | 3 (9%) | |
| Methodology | |||
| Analysis | |||
| Narratology | 1 (17%) | 3 (12%) | 4 (13%) |
| Narrative analysis | 2 (34%) | 2 (7%) | |
| Structural analysis of narratives | 1 (17%) | 1 (3%) | |
| Identity discourse | 1 (17%) | 1 (4%) | 2 (7%) |
| Interpretive qualitative approach | 1 (17%) | 6 (25%) | 7 (23%) |
| Narrative inquiry technique | 1 (4%) | 1 (3%) | |
| A longitudinal empirical study | 1 (4%) | 1 (3%) | |
| Critical incident technique | 1 (4%) | 1 (3%) | |
| Path analysis | 3 (12%) | 3 (10%) | |
| Meta-analysis | 2 (8%) | 2 (7%) | |
| Automated text analysis of n-grams | 1 (4%) | 1 (3%) | |
| Grounded theory | 1 (4%) | 1 (3%) | |
| Structural equation modelling | 2 (8%) | 2 (7%) | |
| Thematic analysis | 1 (4%) | 1 (3%) | |
| CFA/EFA | 1 (4%) | 1 (3%) | |
| Survey method | |||
| In-depth interviews | 9 (35%) | 9 (35%) | |
| Questionnaire | 7 (27%) | 7 (27%) | |
| Consumer focus groups | 3 (12%) | 3 (12%) | |
| Textual analysis | 5 (19%) | 5 (19%) | |
| Projective techniques | 1 (4%) | 1 (4%) | |
| Experiment design | 1 (4%) | 1 (4%) | |
| Context | |||
| Theoretical consumption | 1 | 1 (5%) | |
| New mediums of expression of consumer behaviour | 1 | 1 (5%) | |
| Personology of the consumer | 1 | 1 | 2 |
| Culture and subculture | 1 | 1 (5%) | |
| Banking and finance context | 1 | 1 (5%) | |
| Visitor narratives and destination experiences | 3 | 3 | |
| Service development | 1 | 1 (5%) | |
| Self-identity construction and brands | 2 | 2 | |
| Digital media | 2 | 2 | |
| Fashion industries | 1 | 1 (5%) | |
| TV series and drama audience’s purchase | 1 | 1 (5%) | |
| Organization C-level managers’ decision-making | 1 | 1 (5%) | |
| Brand and consumption | 2 | 2 | |
| Element | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|
| n | 4 | 21 | 25 |
| Theater theory | 1 (14%) | 1 (3%) | |
| Visual analysis | 1 (14%) | 1 (3%) | |
| Videography | 1 (14%) | 1 (3%) | |
| Mass media theory | 1 (14%) | 1 (3%) | |
| Personality theory | 1 (14%) | 1 (3%) | |
| Narrative theory | 1 (14%) | 9 (35%) | 10 (30%) |
| Narrative identity theory | 1 (14%) | 4 (15%) | 5 (15%) |
| Digital consumer data | 1 (4%) | 1 (3%) | |
| Mental imagery theory | 1 (4%) | 1 (3%) | |
| Consumer theory | 2 (8%) | 2 (6%) | |
| Narrative transportation | 6 (23%) | 6 (18%) | |
| Narrative persuasion | 3 (12%) | 3 (9%) | |
| Analysis | |||
| Narratology | 1 (17%) | 3 (12%) | 4 (13%) |
| Narrative analysis | 2 (34%) | 2 (7%) | |
| Structural analysis of narratives | 1 (17%) | 1 (3%) | |
| Identity discourse | 1 (17%) | 1 (4%) | 2 (7%) |
| Interpretive qualitative approach | 1 (17%) | 6 (25%) | 7 (23%) |
| Narrative inquiry technique | 1 (4%) | 1 (3%) | |
| A longitudinal empirical study | 1 (4%) | 1 (3%) | |
| Critical incident technique | 1 (4%) | 1 (3%) | |
| Path analysis | 3 (12%) | 3 (10%) | |
| Meta-analysis | 2 (8%) | 2 (7%) | |
| Automated text analysis of n-grams | 1 (4%) | 1 (3%) | |
| Grounded theory | 1 (4%) | 1 (3%) | |
| Structural equation modelling | 2 (8%) | 2 (7%) | |
| Thematic analysis | 1 (4%) | 1 (3%) | |
| CFA/EFA | 1 (4%) | 1 (3%) | |
| Survey method | |||
| In-depth interviews | 9 (35%) | 9 (35%) | |
| Questionnaire | 7 (27%) | 7 (27%) | |
| Consumer focus groups | 3 (12%) | 3 (12%) | |
| Textual analysis | 5 (19%) | 5 (19%) | |
| Projective techniques | 1 (4%) | 1 (4%) | |
| Experiment design | 1 (4%) | 1 (4%) | |
| Theoretical consumption | 1 | 1 (5%) | |
| New mediums of expression of consumer behaviour | 1 | 1 (5%) | |
| Personology of the consumer | 1 | 1 | 2 |
| Culture and subculture | 1 | 1 (5%) | |
| Banking and finance context | 1 | 1 (5%) | |
| Visitor narratives and destination experiences | 3 | 3 | |
| Service development | 1 | 1 (5%) | |
| Self-identity construction and brands | 2 | 2 | |
| Digital media | 2 | 2 | |
| Fashion industries | 1 | 1 (5%) | |
| TV series and drama audience’s purchase | 1 | 1 (5%) | |
| Organization C-level managers’ decision-making | 1 | 1 (5%) | |
| Brand and consumption | 2 | 2 | |
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