Table 2. Relation between narrative and... | Emerald Publishing

Table 2.

Relation between narrative and consumer research

Key concept	References
Consumers receive information in the form of narrative and write introspective accounts of their own experiences and feelings	Pace (2008), Shankar et al. (2001), Baumgartner (2002), Cooper et al. (2010) and Tussyadiah et al. (2011)
Consumer communicate their tacit knowledge by metaphor through narratives	Helkkula and Pihlström (2010) and Phillips and McQuarrie (2010)
Consumers create meaning and express their experiences through narratives	Gilliam et al. (2017)
Consumer make sense of their surroundings and communicate it	Guthrie and Anderson (2010), Tussyadiah et al. (2011) and Chronis et al. (2012)
Narratives persuade through the depiction of characters in a setting and through inferences about cause-and-effect relationships that exist	Hamby et al. (2015) and Phillips and McQuarrie (2010)
Narratives help consumers to maintain their individual identities in a society of shared signs and objects, settlements and values	Grafton Small (2006)
Consumers change their behaviour by immersing themselves in a narrative world and reflecting the received narrative through a change in their behaviours	Van Laer et al. (2014, 2019a, 2019b)

Key concept	References
Consumers receive information in the form of narrative and write introspective accounts of their own experiences and feelings	Pace (2008), Shankar et al. (2001), Baumgartner (2002), Cooper et al. (2010) and Tussyadiah et al. (2011)
Consumer communicate their tacit knowledge by metaphor through narratives	Helkkula and Pihlström (2010) and Phillips and McQuarrie (2010)
Consumers create meaning and express their experiences through narratives	Gilliam et al. (2017)
Consumer make sense of their surroundings and communicate it	Guthrie and Anderson (2010), Tussyadiah et al. (2011) and Chronis et al. (2012)
Narratives persuade through the depiction of characters in a setting and through inferences about cause-and-effect relationships that exist	Hamby et al. (2015) and Phillips and McQuarrie (2010)
Narratives help consumers to maintain their individual identities in a society of shared signs and objects, settlements and values	Grafton Small (2006)
Consumers change their behaviour by immersing themselves in a narrative world and reflecting the received narrative through a change in their behaviours	Van Laer et al. (2014, 2019a, 2019b)