Table 4. Frequently surveyed topics... | Emerald Publishing

Table 4.

Frequently surveyed topics

Topic	Context example	2000–2009	2010–2020	Total
Consumer psychology	Australia, Kia, Ford, Volvo, Jaguar and Aston Martin brands; Online reviews and self-identity	1 (25%)	8 (27%)	9 (33%)
Consumption theory	English language videos on YouTube	2 (50%)		2 (7%)
Hospitality and tourism	The USA and the UK		9 (30%)	2 (7%)
Digital media/Media	Undergraduates in marketing at a large university located in the southeastern USA and TV series	1 (25%)	4 (13%)	5 (22%)
Banking	The South Central USA		1 (3%)	1 (4%)
Service	Sweden, undisclosed global cosmetic company Finland, mobile service		1 (3%)	1 (4%)
Brand management	France, Prais, Guerlain’s shop on the Champs-Élysées and brands such as Chanel; celebrity endorsement, brand stories		5 (17%)	5 (22%)
B2B	C-level managers decision-making process		1 (3%)	1 (4%)
Fashion industry	North America, magazines such as Vogue, Vanity Fair, brands such as Jimmy Choo and Michael Kors		1 (3%)	1 (4%)

Topic	Context example	2000–2009	2010–2020	Total
Consumer psychology	Australia, Kia, Ford, Volvo, Jaguar and Aston Martin brands; Online reviews and self-identity	1 (25%)	8 (27%)	9 (33%)
Consumption theory	English language videos on YouTube	2 (50%)		2 (7%)
Hospitality and tourism	The USA and the UK		9 (30%)	2 (7%)
Digital media/Media	Undergraduates in marketing at a large university located in the southeastern USA and TV series	1 (25%)	4 (13%)	5 (22%)
Banking	The South Central USA		1 (3%)	1 (4%)
Service	Sweden, undisclosed global cosmetic companyFinland, mobile service		1 (3%)	1 (4%)
Brand management	France, Prais, Guerlain’s shop on the Champs-Élysées and brands such as Chanel; celebrity endorsement, brand stories		5 (17%)	5 (22%)
B2B	C-level managers decision-making process		1 (3%)	1 (4%)
Fashion industry	North America, magazines such as Vogue, Vanity Fair, brands such as Jimmy Choo and Michael Kors		1 (3%)	1 (4%)