Frequently surveyed topics
| Topic | Context example | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|---|
| Consumer psychology | Australia, Kia, Ford, Volvo, Jaguar and Aston Martin brands; Online reviews and self-identity | 1 (25%) | 8 (27%) | 9 (33%) |
| Consumption theory | English language videos on YouTube | 2 (50%) | 2 (7%) | |
| Hospitality and tourism | The USA and the UK | 9 (30%) | 2 (7%) | |
| Digital media/Media | Undergraduates in marketing at a large university located in the southeastern USA and TV series | 1 (25%) | 4 (13%) | 5 (22%) |
| Banking | The South Central USA | 1 (3%) | 1 (4%) | |
| Service | Sweden, undisclosed global cosmetic company Finland, mobile service | 1 (3%) | 1 (4%) | |
| Brand management | France, Prais, Guerlain’s shop on the Champs-Élysées and brands such as Chanel; celebrity endorsement, brand stories | 5 (17%) | 5 (22%) | |
| B2B | C-level managers decision-making process | 1 (3%) | 1 (4%) | |
| Fashion industry | North America, magazines such as Vogue, Vanity Fair, brands such as Jimmy Choo and Michael Kors | 1 (3%) | 1 (4%) |
| Topic | Context example | 2000–2009 | 2010–2020 | Total |
|---|---|---|---|---|
| Consumer psychology | Australia, Kia, Ford, Volvo, Jaguar and Aston Martin brands; Online reviews and self-identity | 1 (25%) | 8 (27%) | 9 (33%) |
| Consumption theory | English language videos on YouTube | 2 (50%) | 2 (7%) | |
| Hospitality and tourism | The USA and the UK | 9 (30%) | 2 (7%) | |
| Digital media/Media | Undergraduates in marketing at a large university located in the southeastern USA and TV series | 1 (25%) | 4 (13%) | 5 (22%) |
| Banking | The South Central USA | 1 (3%) | 1 (4%) | |
| Service | Sweden, undisclosed global cosmetic company | 1 (3%) | 1 (4%) | |
| Brand management | France, Prais, Guerlain’s shop on the Champs-Élysées and brands such as Chanel; celebrity endorsement, brand stories | 5 (17%) | 5 (22%) | |
| B2B | C-level managers decision-making process | 1 (3%) | 1 (4%) | |
| Fashion industry | North America, magazines such as Vogue, Vanity Fair, brands such as Jimmy Choo and Michael Kors | 1 (3%) | 1 (4%) |
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