Research protocol
| Keywords | Narrative, consumer narratives, consumption narratives, narratives in marketing, effects of narratives on the consumer, effects of narratives on consumption, narratives and consumption |
| Search hints | • AND and OR in Boolean search operator • sing a truncation symbol (e.g. $ or ∗) as in “narrative$” to retrieve variations on the word narrative such as “narrative” and “narratives” • using a wildcard symbol (e.g. # or ? or $) • Proximity search for one word within n number of words of another word (ADJn or NEAR/n, depending on the database). For example, “consumer ADJ3 narrative” will retrieve records where “consumer” and “narrative” appear within three words of each other |
| Synonyms | Story, consumer story, consumption story, consumer storytelling and storytelling |
| Year | 2000 up to the present |
| Language | English |
| Research type | Books, articles, conference papers, summaries, book reviews, points of view and speeches |
| subject | Consumer narratives and consumption narratives |
| Scope | All topics related to consumer and consumption narratives in ant context and field |
| Keywords | Narrative, consumer narratives, consumption narratives, narratives in marketing, effects of narratives on the consumer, effects of narratives on consumption, narratives and consumption |
| Search hints | • AND and OR in Boolean search operator |
| Synonyms | Story, consumer story, consumption story, consumer storytelling and storytelling |
| Year | 2000 up to the present |
| Language | English |
| Research type | Books, articles, conference papers, summaries, book reviews, points of view and speeches |
| subject | Consumer narratives and consumption narratives |
| Scope | All topics related to consumer and consumption narratives in ant context and field |
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