Recall and eye tracking measures for the banner located in the four positions (mean ± standard deviation)
| Measure* | Bottom-right | Bottom-left | Top-left | Top-right |
|---|---|---|---|---|
| Recall (0–3) | 0.88 a, b ± 0.91 | 0.50 a ± 0.67 | 0.50 a ± 0.64 | 1.38 b ± 0.93 |
| FC | 12.8a ± 10.8 | 15.5a, b ± 9.7 | 20.8a, b ± 11.4 | 25.9b ± 16.8 |
| FD (ms) | 189.0a ± 33.0 | 183.3a ± 35.5 | 217.6a, b ± 61.7 | 245.1b ± 58.3 |
| DT (s) | 3.296a ± 3.014 | 3.963a ± 2.460 | 6.332a, b ± 3.671 | 7.972b ± 6.379 |
| TFF (s) | 14.080b ± 12.692 | 5.114a, b ± 2.963 | 4.576a ± 7.542 | 6.142a, b ± 6.859 |
| Measure | Bottom-right | Bottom-left | Top-left | Top-right |
|---|---|---|---|---|
| Recall (0–3) | 0.88 a, b ± 0.91 | 0.50 a ± 0.67 | 0.50 a ± 0.64 | 1.38 b ± 0.93 |
| FC | 12.8a ± 10.8 | 15.5a, b ± 9.7 | 20.8a, b ± 11.4 | 25.9b ± 16.8 |
| FD (ms) | 189.0a ± 33.0 | 183.3a ± 35.5 | 217.6a, b ± 61.7 | 245.1b ± 58.3 |
| DT (s) | 3.296a ± 3.014 | 3.963a ± 2.460 | 6.332a, b ± 3.671 | 7.972b ± 6.379 |
| TFF (s) | 14.080b ± 12.692 | 5.114a, b ± 2.963 | 4.576a ± 7.542 | 6.142a, b ± 6.859 |
Notes:
*FC – fixation count; FD – average fixation duration (milliseconds); DT – dwell time (seconds); TFF – time for the first fixation (seconds); Means sharing the same superscript letters are not statistically different (Tukey HSD, p < 0.05, except for FC where p = 0.061)
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