Table 2

Themes on the objectives of science communication, the role of funders and the role of organizations. The shading and broken lines indicate when a code was shared by both researchers and communication professionals

ResearchersCommunication professionals
The objectives of science communicationDeficit style informingRemaining factual (8)Explaining and inspiring interest (8)
Legitimization of scienceTransparency and equality (11)Building trust and science visibility (10)
Science in a post-truth, online era (7)Supporting funding and rationality (7)
Engaging in societal debateReacting to alternative truths (8)Engaging with society for impact (16)
Participating in media discussions (7)
The role of fundersRole in academic practiceFunding and peer pressure (37)Provokes science communication (15)
Role in grant applications (8)Tracking impact (6)
ScepticismSource of frustration and competition (10)Source of frustration and competition (13)
Positive outcomesReaching beyond the “Ivory Tower” (7)Importance of science communication (15)
The role of organizationsFlexibilitySituationally and variably (30)Situationally and variably (20)
Researchers autonomy (8)Researchers autonomy (13)
Representing researchers (27)Representing researchers (8)
Creating a “brand” (52)Creating a “brand” (30)
Duty vs. collective responsibility (37)Duty vs. collective responsibility (11)
Demands on resourcesIncreasing communication expectations (34)Breadth and length of projects (56)

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