Themes on the objectives of science communication, the role of funders and the role of organizations. The shading and broken lines indicate when a code was shared by both researchers and communication professionals
| Researchers | Communication professionals | ||
|---|---|---|---|
| The objectives of science communication | Deficit style informing | Remaining factual (8) | Explaining and inspiring interest (8) |
| Legitimization of science | Transparency and equality (11) | Building trust and science visibility (10) | |
| Science in a post-truth, online era (7) | Supporting funding and rationality (7) | ||
| Engaging in societal debate | Reacting to alternative truths (8) | Engaging with society for impact (16) | |
| Participating in media discussions (7) | |||
| The role of funders | Role in academic practice | Funding and peer pressure (37) | Provokes science communication (15) |
| Role in grant applications (8) | Tracking impact (6) | ||
| Scepticism | Source of frustration and competition (10) | Source of frustration and competition (13) | |
| Positive outcomes | Reaching beyond the “Ivory Tower” (7) | Importance of science communication (15) | |
| The role of organizations | Flexibility | Situationally and variably (30) | Situationally and variably (20) |
| Researchers autonomy (8) | Researchers autonomy (13) | ||
| Representing researchers (27) | Representing researchers (8) | ||
| Creating a “brand” (52) | Creating a “brand” (30) | ||
| Duty vs. collective responsibility (37) | Duty vs. collective responsibility (11) | ||
| Demands on resources | Increasing communication expectations (34) | Breadth and length of projects (56) |
| Researchers | Communication professionals | ||
|---|---|---|---|
| The objectives of science communication | Deficit style informing | Remaining factual (8) | Explaining and inspiring interest (8) |
| Legitimization of science | Transparency and equality (11) | Building trust and science visibility (10) | |
| Science in a post-truth, online era (7) | Supporting funding and rationality (7) | ||
| Engaging in societal debate | Reacting to alternative truths (8) | Engaging with society for impact (16) | |
| Participating in media discussions (7) | |||
| The role of funders | Role in academic practice | Funding and peer pressure (37) | Provokes science communication (15) |
| Role in grant applications (8) | Tracking impact (6) | ||
| Scepticism | Source of frustration and competition (10) | Source of frustration and competition (13) | |
| Positive outcomes | Reaching beyond the “Ivory Tower” (7) | Importance of science communication (15) | |
| The role of organizations | Flexibility | Situationally and variably (30) | Situationally and variably (20) |
| Researchers autonomy (8) | Researchers autonomy (13) | ||
| Representing researchers (27) | Representing researchers (8) | ||
| Creating a “brand” (52) | Creating a “brand” (30) | ||
| Duty vs. collective responsibility (37) | Duty vs. collective responsibility (11) | ||
| Demands on resources | Increasing communication expectations (34) | Breadth and length of projects (56) |
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