Table 2. Reliability of scales Items...

Table 2.

Reliability of scales

Items	Variables	Cronbach’s alpha	CR	AVE
CSRA		0.914	0.912	0.586
CSRA1	Reduction in pollution
2	Energy conservation
3	Recycling and waste management
4	Environmentally friendly packaging/containers
5	ISO certification
6	Pure and truthful information provision to customers
7	Appropriate value provision to customer
8	Strict criterion for quality assurance
9	Timely solutions to customer complaints
10	Commitment toward employees’ well-being
11	Maintenance of work/life equilibrium for employees
12	Growth of employees’ abilities and livelihoods
13	Employees’ benefits/advantage
14	Organization’s recruitment and acquiring strategies
15	Contribution toward project (s) of resident community
16	Employees unpaid assistant on behalf of the firm
17	Contribution to donations
FP		0.740	0.703	0.553
FP1	Long-term financial relationships
2	Turnover margin
3	Profit margin
4	Sales returns
5	Sales revenue
INN		0.811	0.811	0.567
INN1	Application of new ideas
2	Finding new ways of work
3	Artistic approaches of process
4	Earliest innovation in the market
5	New product overview
CA		0.736	0.735	0.710
CA1	Access to capitals at competitive rates
2	Upsurge of market share
3	Accurate image among customers
4	Fascination of the best talent from the market place

Items	Variables	Cronbach’s alpha	CR	AVE
CSRA		0.914	0.912	0.586
CSRA1	Reduction in pollution
2	Energy conservation
3	Recycling and waste management
4	Environmentally friendly packaging/containers
5	ISO certification
6	Pure and truthful information provision to customers
7	Appropriate value provision to customer
8	Strict criterion for quality assurance
9	Timely solutions to customer complaints
10	Commitment toward employees’ well-being
11	Maintenance of work/life equilibrium for employees
12	Growth of employees’ abilities and livelihoods
13	Employees’ benefits/advantage
14	Organization’s recruitment and acquiring strategies
15	Contribution toward project (s) of resident community
16	Employees unpaid assistant on behalf of the firm
17	Contribution to donations
FP		0.740	0.703	0.553
FP1	Long-term financial relationships
2	Turnover margin
3	Profit margin
4	Sales returns
5	Sales revenue
INN		0.811	0.811	0.567
INN1	Application of new ideas
2	Finding new ways of work
3	Artistic approaches of process
4	Earliest innovation in the market
5	New product overview
CA		0.736	0.735	0.710
CA1	Access to capitals at competitive rates
2	Upsurge of market share
3	Accurate image among customers
4	Fascination of the best talent from the market place

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