Table 7 Reasons for not using a web... | Emerald Publishing

Table 7

Reasons for not using a web trading platform

Respondent	English version
A	n/a
B	Direct marketing is preferred. Strong relations with major customers
C	Direct marketing is preferred. Farmer delivers directly to end customers
D	n/a
E	Unnecessary
F	n/a
G	Contract production only
H	Marketing through local product trade
I	Farm too small. We market processed products directly to the organic trader
J	Existing relationships with long-term partners on the basis of trust Asparagus and strawberries are sold before they are harvested There are no contracts and no penalties if the harvest does not match the planned amount. Sales are based on personal relationships
K	Delivers directly to dealers
L	n/a
M	Everything from the farm is delivered to private customers
N	Needs to collect more information first
O	No need for such a platform

Respondent	English version
A	n/a
B	Direct marketing is preferred. Strong relations with major customers
C	Direct marketing is preferred. Farmer delivers directly to end customers
D	n/a
E	Unnecessary
F	n/a
G	Contract production only
H	Marketing through local product trade
I	Farm too small. We market processed products directly to the organic trader
J	Existing relationships with long-term partners on the basis of trustAsparagus and strawberries are sold before they are harvestedThere are no contracts and no penalties if the harvest does not match the planned amount. Sales are based on personal relationships
K	Delivers directly to dealers
L	n/a
M	Everything from the farm is delivered to private customers
N	Needs to collect more information first
O	No need for such a platform