Table 1 Activities of NPD processes NPD... | Emerald Publishing

Table 1

Activities of NPD processes

NPD process	Activities
Discovery	Identify market opportunities, collect and analyze customer requirements, generate product or service ideas, test product concepts with customers and develop a clear description of the selected product requirements
Development	Translate the product requirements into a final design, test the product and create a concrete product ready for commercialization
Commercialization	Formulate, execute and synchronize the launch of the product, production ramp up, train the distribution and sales forces, purchase media time and space, and develop media messages

NPD process	Activities
Discovery	Identify market opportunities, collect and analyze customer requirements, generate product or service ideas, test product concepts with customers and develop a clear description of the selected product requirements
Development	Translate the product requirements into a final design, test the product and create a concrete product ready for commercialization
Commercialization	Formulate, execute and synchronize the launch of the product, production ramp up, train the distribution and sales forces, purchase media time and space, and develop media messages

Source(s): Adapted from Durmuşoğlu and Barczak (2011)