Operational impacts in the commercialization phase
| Commercialization phase | Technological maturity | Total of impacts | ||
|---|---|---|---|---|
| Cutting edge | Emerging | Mature | ||
| Formulate, execute and synchronize the launch of the product | 2 | 7 | 8 | 17 |
| Production ramp up | 3 | 11 | 10 | 24 |
| Train the distribution and sales forces | 0 | 0 | 1 | 1 |
| Purchase media time and space | 0 | 0 | 0 | 0 |
| Develop media messages | 0 | 0 | 0 | 0 |
| Commercialization phase | Technological maturity | Total of impacts | ||
|---|---|---|---|---|
| Cutting edge | Emerging | Mature | ||
| Formulate, execute and synchronize the launch of the product | 2 | 7 | 8 | 17 |
| Production ramp up | 3 | 11 | 10 | 24 |
| Train the distribution and sales forces | 0 | 0 | 1 | 1 |
| Purchase media time and space | 0 | 0 | 0 | 0 |
| Develop media messages | 0 | 0 | 0 | 0 |
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