Table 2 Discriminant validity Constructs...

Table 2

Discriminant validity

Constructs	MC	CSR	CBR
Marketing capabilities (MC)	0.864
Corporate social responsibility (CSR)	0.572	0.752
Customer behavioral responses (CBR)	0.347	0.512	0.825

Constructs	MC	CSR	CBR
Marketing capabilities (MC)	0.864
Corporate social responsibility (CSR)	0.572	0.752
Customer behavioral responses (CBR)	0.347	0.512	0.825

Note(s): Square root of AVE's in main diagonal

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