Table I.

Assessing the measurement model: collinearity, outer weights and significance

Indicator
food SBs
VIFPath weightst-values*Indicator
non-food SBs
VIFPath weightst-values*
Dairy3.381−0.0471.347Detergents3.0260.1252.930
Juices3.2570.2686.939Paper Products2.2520.4024.917
Luncheon meat/cheese2.6690.0631.689Shampoo and BF2.9610.2497.097
Other food2.7820.3628.423    
Soft drinks4.1710.1473.670    
Wine3.4270.0220.740    

Note:

*PLS t-values are based on bootstrapping with 1,000 samples

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