Results – projective techniques – expressive
| Brands/products chosen | Respondents | Reasoning |
|---|---|---|
| Coke | P1A, P4D | Bring happiness, classic brand made for all yet young at heart |
| Lifebuoy with Glycerine | P1M | Has taken the charge to clean the system. Modern touch to a classic comfort |
| Malboro | P1D | Negative interjection of politicians smoking away the resources of India |
| Reliance | P8A, P7D, P8M | Compared the life journey of Modi with Dhirubhai Ambani; Gujarati Origins; tough rugged and a classic brand |
| Amul | P2A, P7A, P2D, P8D | Gujarati origins; diversifying to add a tint of modernity |
| Cleaning Brush | P5A | Has taken the charge to clean the nation; low maintenance; modern and innovative |
| Volkswagen | P2M | Tough rugged and stylish |
| Idea Internet | P3A | Quick ideation, attaching to the grassroots just like in the ads; thinking about everyone’s benefits; modern and innovative just like IIM |
| Teachers | P3M | Smooth as a classic whiskey brand; rugged and strong |
| Dairy Milk | P4D | Sugar coated; smooth, loved by all; modern and innovative since coming up with variations like silk |
| Sedan | P4A | Travels through rough terrains, trustworthy; modern yet comfortable |
| P5D | Pro social media, loves to tweet, talks a lot; small quirky witty lines | |
| Crocin | P6A | Pain relieving, a fresh start to a painful end; classic comfort |
| Brands/products chosen | Respondents | Reasoning |
|---|---|---|
| Coke | P1A, P4D | Bring happiness, classic brand made for all yet young at heart |
| Lifebuoy with Glycerine | P1M | Has taken the charge to clean the system. Modern touch to a classic comfort |
| Malboro | P1D | Negative interjection of politicians smoking away the resources of India |
| Reliance | P8A, P7D, P8M | Compared the life journey of Modi with Dhirubhai Ambani; Gujarati Origins; tough rugged and a classic brand |
| Amul | P2A, P7A, P2D, P8D | Gujarati origins; diversifying to add a tint of modernity |
| Cleaning Brush | P5A | Has taken the charge to clean the nation; low maintenance; modern and innovative |
| Volkswagen | P2M | Tough rugged and stylish |
| Idea Internet | P3A | Quick ideation, attaching to the grassroots just like in the ads; thinking about everyone’s benefits; modern and innovative just like IIM |
| Teachers | P3M | Smooth as a classic whiskey brand; rugged and strong |
| Dairy Milk | P4D | Sugar coated; smooth, loved by all; modern and innovative since coming up with variations like silk |
| Sedan | P4A | Travels through rough terrains, trustworthy; modern yet comfortable |
| P5D | Pro social media, loves to tweet, talks a lot; small quirky witty lines | |
| Crocin | P6A | Pain relieving, a fresh start to a painful end; classic comfort |
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