First-order constructs measurement assessment (discriminant validity)
Construct | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
| 1. Brand performance | 0.880 | ||||||||
| 2. Brand reputation | 0.683 | 0.881 | |||||||
| 3. Brand trust | 0.802 | 0.652 | 0.809 | ||||||
| 4. Brand commitment | 0.555 | 0.475 | 0.626 | 0.894 | |||||
| 5. Brand passion | 0.436 | 0.372 | 0.515 | 0.720 | 0.881 | ||||
| 6. Brand intimacy | 0.373 | 0.294 | 0.410 | 0.686 | 0.840 | 0.896 | |||
| 7. Repurchase intentions | 0.552 | 0.471 | 0.619 | 0.718 | 0.709 | 0.708 | 0.870 | ||
| 8. Pay price premium | 0.449 | 0.405 | 0.512 | 0.676 | 0.684 | 0.706 | 0.770 | 0.941 | |
| 9. Positive WOM | 0.592 | 0.509 | 0.615 | 0.638 | 0.634 | 0.596 | 0.731 | 0.696 | 0.909 |
| Mean Value | 5.249 | 5.473 | 5.060 | 4.404 | 3.472 | 3.058 | 4.043 | 3.481 | 4.447 |
| Std Deviation | 1.306 | 1.266 | 1.169 | 1.532 | 1.637 | 1.691 | 1.576 | 1.794 | 1.0610 |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | |
|---|---|---|---|---|---|---|---|---|---|
| 1. Brand performance | |||||||||
| 2. Brand reputation | 0.683 | ||||||||
| 3. Brand trust | 0.802 | 0.652 | |||||||
| 4. Brand commitment | 0.555 | 0.475 | 0.626 | ||||||
| 5. Brand passion | 0.436 | 0.372 | 0.515 | 0.720 | |||||
| 6. Brand intimacy | 0.373 | 0.294 | 0.410 | 0.686 | 0.840 | ||||
| 7. Repurchase intentions | 0.552 | 0.471 | 0.619 | 0.718 | 0.709 | 0.708 | |||
| 8. Pay price premium | 0.449 | 0.405 | 0.512 | 0.676 | 0.684 | 0.706 | 0.770 | ||
| 9. Positive WOM | 0.592 | 0.509 | 0.615 | 0.638 | 0.634 | 0.596 | 0.731 | 0.696 | |
| Mean Value | 5.249 | 5.473 | 5.060 | 4.404 | 3.472 | 3.058 | 4.043 | 3.481 | 4.447 |
| Std Deviation | 1.306 | 1.266 | 1.169 | 1.532 | 1.637 | 1.691 | 1.576 | 1.794 | 1.0610 |
Note:
Fornell-Larcker criterion
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