Table V.

UDP characterization in the cases submitted by the respondents

CompanyBrief description of the decisionPart of the respondents’ speech
E1 – Biomedical equipment factoryChange branch: from civil construction to biomedical equipment factoryGet out of engineering and turn to biomedical
It was a complex but predictable terrain
E2 – Industrial uniforms factoryModernization (exchange) of the equipment of the factory floorThe most important step we did was to modernize the company: computerization, equipment exchange …
… It had to stop, had to think and was a great investment in the company
In fact, we had no experience of this impact
The implementation of this project lasted six months
E3 – Elementary and Middle School organizationThe opening of a school with a concept that emphasizes results (goals)The first thing was the fact the school was investing in a bold project that values meritocracy
We had a plan, but … We needed to change our routes several times
E4 – LumberyardChange of the wood processing layout and the loading and unloading areaWe spent six months planning, adjusting, studying, analyzing … there were a lot of changes
It was not a small investment; it was a high investment
I find it difficult to make these decisions in a good market
E5 – Company with branches of drugstoresDiversification of the mix of stores (diversified products, self-service, specialized stores)Sometimes a store may not work very well, in that neighborhood
It was a decision of innovation … mainly because it did not have self-service (at that time).”
It was a gradual implementation … It was something that was built
E6 – Education consultancy (especially HEIs)Change in methodology for the provision of services to build solutions together with customersIt was a new positioning for our service and our situation, the way we use our methodology. … Change the methodology, the way of doing things, the indicators, the historical series …
E7 – International Consulting of regulated industriesDefinition of a market niche (regulated industries: banking, telecommunications, energy)The strategic decisions that we make here involve where we want to invest, where we want to be, and in which customers to attract.” “So this decision was made a couple of years later, as a result of experience
E8 – Adhesive mortar factoryChange of the niche market (from construction shops to construction companies)It was a very new, challenging decision
We reanalyze all processes, have much more quality in the choice of raw materials, equipment, in times of mixing
… I did not know what was going to happen, but we solved all the problems
E9 – Engineering consultingImplementation of a system for organizing files, projects, and data (organizational memory)“I had to set up an entire organization for the company
I did the whole organizational model from projects
Needs emerged over time
E10 – Labor CourtElectronization of court proceedings (1st and 2nd instances)The Court has made a change, an improvement in the process tracking system
The decision had a technological dimension; it was a political, legal aspect …

Note:

All UDPs showed novelty, complexity and open character

Source: Research results

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