Table II.
Effect of conditional of satisfaction on loyalty
Involvement
Reputation
Effect
p
-value
Low
Low
1.369
0.033
Low
Medium
0.444
0.353
Low
High
−0.481
0.425
Medium
Low
2.210
–
Medium
Medium
1.285
–
Medium
High
0.360
0.451
High
Low
2.960
–
High
Medium
2.035
–
High
High
1.110
0.026
Involvement
Reputation
Effect
p
-value
Low
Low
1.369
0.033
Low
Medium
0.444
0.353
Low
High
−0.481
0.425
Medium
Low
2.210
–
Medium
Medium
1.285
–
Medium
High
0.360
0.451
High
Low
2.960
–
High
Medium
2.035
–
High
High
1.110
0.026
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