Table III.
Conditional satisfaction effect on WTP
Involvement
Reputation
Effect
p
-value
Low
Low
1.251
0.107
Low
Medium
0.945
0.104
Low
High
0.639
0.381
Medium
Low
2.063
0.004
Medium
Medium
1.757
–
Medium
High
1.451
0.013
High
Low
2.788
0.001
High
Medium
2.482
–
High
High
2.176
–
Involvement
Reputation
Effect
p
-value
Low
Low
1.251
0.107
Low
Medium
0.945
0.104
Low
High
0.639
0.381
Medium
Low
2.063
0.004
Medium
Medium
1.757
–
Medium
High
1.451
0.013
High
Low
2.788
0.001
High
Medium
2.482
–
High
High
2.176
–
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