Table 1

The empirical data

Demographics of interviewees
Data sourceLocationDateLife situationAgeGender
Observations     
The Food Market Herkku flagship storeHelsinkiAugust 2021   
PrismaHelsinkiAugust 2021   
S-MarketHelsinkiAugust 2021   
Interviews     
TestHelsinkiAugust 14, 2021Student23Female
AHelsinkiAugust 17, 2021Student23Male
BKauniainenAugust 20, 2021Working full-time54Female
CHelsinkiAugust 21, 2021Working full-time52Female
DOuluSeptember 04, 2021Student24Female
EEspooSeptember 08, 2021Working full-time25Male
FHelsinkiSeptember 20, 2021Pensioner79Female
GHelsinkiSeptember 21, 2021Working full-time26Male
HEspooSeptember 21, 2021Student24Female
Source: Author’s own
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